A man stands revealed both by the things he strives to gain and by those he seeks to avoid. The thing that most easily shocks him is usually that which he himself is struggling to overcome. It represents something to which in his secret heart he can say neither yes nor no. His dilemma troubles him. He seeks to avoid the inner gnawing by carrying the fight into the open. He turns his personal conflict into the appearance of a public issue, and you then have the moral reformer. People who repeat scandal, demand laws for the censorship of books and plays, and search through literature intent upon deleting passages they think are obscene, are too much preoccupied with vice and obscenity. They are like those compulsion neurotics who spend their time writing alibis to prove their innocence of the crime they are constantly tempted to commit. The thing a man must make an effort to conceal always betrays him. We all know the type of person who strives in all things to appear refined, who makes painful efforts for correct speech and proper manners. There are those who are seriously concerned about being in what they call society, and those who read books of etiquette and are disturbed by such important questions as whether when escorting a lady you should take her arm or let her take yours. And there is the man who signs his name with ornate flourish and tries to impress waiters and hotel servants with his importance, and there are the people who are much exercised over the forgiveness of their sins. All in one way or another place themselves on their own level. The correlation between people’s material desires and their general intellectual interests is so universal that it is used as a guide in placing advertisements. There are “class” papers, each designed to appeal to readers who occupy a certain cultural stratum. The advertising appeals which such papers carry vary with the reading matter. The older, more literary magazines present a sharp contrast both in reading matter and in advertising to the newer fiction magazines. In the first group the essay predominates, with poetry and literary criticism, and only an occasional work of fiction. In the second group there is hardly anything but fiction, with possibly a brief hortatory editorial. Both types are evidently published to interest readers of average wealth. The number of advertisements of automobiles, real estate, and securities and other investments is in about the same proportion in both. But the former group, which is obviously designed to appeal to more thoughtful and intelligent readers, contains a larger number of pages given over to advertisements of books, schools, colleges, places of travel, works of art.