At the same time, it is not necessary, in the methodical investigation of right conduct, considered relatively to the end either of private or of general happiness, to assume that the end itself is determined or prescribed by reason: we only require to assume, in reasoning to cogent practical conclusions, that it is adopted as ultimate and paramount. For if a man accepts any end as ultimate and paramount, he accepts implicitly as his “method of ethics” whatever process of reasoning enables him to determine the actions most conducive to this end.[14] Since, however, to every difference in the end accepted at least some difference in method will generally correspond: if all the ends which men are found practically to adopt as ultimate (subordinating everything else to the attainment of them under the influence of ‘ruling passions’), were taken as principles for which the student of Ethics is called upon to construct rational methods, his task would be very complex and extensive. But if we confine ourselves to such ends as the common sense of mankind appears to accept as rational ultimate ends, the task is reduced, I think, within manageable limits; since this criterion will exclude at least many of the objects which men practically seem to regard as paramount. Thus many men sacrifice health, fortune, happiness, to Fame; but no one, so far as I know, has deliberately maintained that Fame is an object which it is reasonable for men to seek for its own sake. It only commends itself to reflective minds either (1) as a source of Happiness to the person who gains it, or (2) a sign of his Excellence, moral or intellectual, or (3) because it attests the achievement by him of some important benefit to society, and at the same time stimulates him and others to further achievement in the future: and the conception of “benefit” would, when examined in its turn, lead us again to Happiness or Excellence of human nature,--since a man is commonly thought to benefit others either by making them happier or by making them wiser and more virtuous.