See William McDougall, Social Psychology. ------------------------------------------------------------------------ PART I THE GROUP PRINCIPLE ------------------------------------------------------------------------ I THE GROUP AND THE NEW PSYCHOLOGY -------------- POLITICS must have a technique based on an understanding of the laws of association, that is, based on a new and progressive social psychology. Politics alone should not escape all the modern tendency of scientific method, of analysis, of efficiency engineering. The study of democracy has been based largely on the study of institutions; it should be based on the study of how men behave together. We have to deal, not with institutions, or any mechanical thing, or with abstract ideas, or “man,” or anything but just men, ordinary men. The importance of the new psychology is that it acknowledges man as the centre and shaper of his universe. In his nature all institutions are latent and perforce must be adapted to this nature. Man not things must be the starting point of the future. But man in association, for no man lives to himself. And we must understand further that the laws of association are the laws of the group. We have long been trying to understand the relation of the individual to society; we are only just beginning to see that there is no “individual,” that there is no “society.” It is not strange, therefore, that our efforts have gone astray, that our thinking yields small returns for politics. The old psychology was based on the isolated individual as the unit, on the assumption that a man thinks, feels and judges independently. Now that we know that there is no such thing as a separate ego, that individuals are created by reciprocal interplay, our whole study of psychology is being transformed.