_Norwich, March 26, 1762._ SUSAN NASMITH and JAMES KEITH, Proprietors of the NORWICH MACHINE, Give Notice that their Machine will set out from the MAID'S HEAD Inn, in St Simon's Parish, in Norwich, on Monday, the 5th day of April next, at half-past eleven in the forenoon, and on the Wednesday and Friday in the same week, at the same time; and to be continued in like Manner, on those Days weekly, for the carrying four inside Passengers, at Twenty-five Shillings each, and outside at Twelve Shillings and Sixpence each. The inside Passengers to be allowed twenty pound Weight, and all above to be paid for at three half-pence per pound; and to be in London on the Tuesday, Thursday and Saturday Evenings weekly. * * * * * _N.B._--A Machine will set out on the same days, at the same time, from the GREEN DRAGON, in Bishopsgate Street, London, for Norwich. In the following year, the "Widow Nasmith" and James Keith advertised that they had built large and commodious machines, to carry six inside, and reduced the fares to twenty shillings and ten shillings respectively; but they had apparently not succeeded in performing the journey in less time than a day and a half, for no mention is made of speed being accelerated. But a remarkable feature in that announcement is the extraordinary cheapness of the fares, little over twopence and a penny a mile for inside and outside passengers, at a time when prices on other roads ruled from twenty-five to fifty per cent. higher. This tells a tale of competition; but Time, the thief, has robbed us of all knowledge of those competitors. A year later the London and Ipswich Post Coaches were advertised to set out every week-day, and to perform the 69¼ miles in ten hours, an average pace of almost 7 miles an hour; a marvellous turn of speed for that age. As to whether those Post Coaches ever _did_ cover that distance in ten hours, we may reasonably express a doubt; but there was the promise, and 011 the strength of it the proprietors charged threepence a mile. As will be seen by the advertisement, these coaches carried no outside passengers:-- _Ipswich, August 17th, 1764._ THE LONDON AND IPSWICH POST COACHES Set out on Monday, the 27th of August, at seven o'clock in the morning from the BLACK BULL, in Bishopsgate, London, and at the same time from the GREAT WHITE HORSE, in Ipswich, and continue every day (Sunday excepted), to be at the above places the same evening at five o'clock; each passenger to pay threepence per mile, and to be allowed eighteen pounds luggage; all above to pay one penny per pound, and so in proportion. The coaches, hung upon steel springs, are very easy, large and commodious, carry six inside but no outside passengers whatever; but have great conveniences for parcels or game (to keep them from the weather), which will be delivered at London and Ipswich the same night.