I doubt whether a greater advertiser than Anderson ever lived. Bosco cannot be compared to him. Alexander Herrmann depended on his social qualities and his laughable adventures in street cars, cafés, and clubs to boom his reputation. Anderson adopted the methods of the patent-medicine manufacturers. He would have made an excellent advance agent for a new panacea. He literally plastered the streets and walls of London with his advertising devices. Some of them were highly ingenious and amusing and kept the public on the _qui vive_ with excitement. In this line of puffing, people are willing to overlook charlatanry. One of his posters was a caricature imitation of the famous {175} painting, “Napoleon’s Return from Elba.” It was of gigantic size. Houdin describes it and other advertising schemes as follows: “In the foreground Anderson was seen affecting the attitude of the great man; above his head fluttered an enormous banner, bearing the words ‘The Wonder of the World,’ while, behind him, and somewhat lost in the shade, the Emperor of Russia and several other monarchs stood in a respectful posture. As in the original picture, the fanatic admirers of the Wizard embraced his knees, while an immense crowd received him triumphantly. In the distance could be seen the equestrian statue of the Iron Duke, who, hat in hand, bowed before him, the Great Wizard; and, lastly, the very dome of St. Paul’s bent towards him most humbly. “At the bottom was the inscription, ‘RETURN OF THE NAPOLEON OF NECROMANCY.’ “Regarded seriously, this picture would be found a puff in very bad taste: but, as a caricature, it is excessively comic. Besides, it had the double result of making the London public laugh, and bringing a great number of shillings into the skillful puffer’s pockets. “When Anderson is about to leave a town where he has exhausted all his resources, and has nothing more to hope, he still contrives to make one more enormous haul. “He orders from the first jeweller in the town a silver vase, worth twenty or twenty-five pounds; he hires, for one evening only, the largest theatre or room in the town, and announces that in the Wizard’s parting performance the spectators will compete to make the best pun. “The silver vase is to be the prize of the victor. “A jury is chosen among the chief people of the town to decide with the public on the merits of each pun. “It is agreed that they will applaud if they think a pun good; they will say nothing to a passable one, but groan at a bad one. “The room is always crowded, for people come less to see the performance, which they know by heart, than to display their wit publicly. Each makes his jest, and receives a greeting more or less favorable; and, lastly, the vase is decreed to the cleverest among them. {176}