The budget of the manager depends on the subsidy and the subscription,
in which box-holders must perforce participate owing to the system of
_ingresso_ or entrance ticket--a system which consists in charging so
much (a uniform price, as a rule) for entrance in addition to the price
of your ticket. _Ingresso_ simply gives you the right to standing room,
or you may join some friends in a box of theirs; and this method has
been devised in view of the _palchettisti_, whose boxes would otherwise
prove a profitless asset. The _palchettisti_ subscribe to the
_ingresso_, and the general public to seats and _ingresso_ combined. But
the _impressario_ does not get his subscription until he has given
one-half of the stipulated performances. There is a further perquisite,
called _adobbo_, in some southern Italian theatres--the Naples San
Carlo, for instance--which brings in a goodish sum of money, and
consists in charging two francs for attendance in every box. Judging
from the name _adobbo_, it must be a relic of a time when attendance
comprised some kind of "fixing" you up in your box. It is nothing of the
sort to-day, and I am unable to explain why, after having paid for your
box and _ingresso_, you are charged for the _adobbo_, which seems to me
first cousin to the obnoxious _petit banc_ in French theatres. Besides
these two elements, subvention and subscription, the _impressario_ has
also the resource of raising the prices of seats, and entrance tickets
how, and when, he pleases during the season, the fluctuation affecting,
however, non-subscribers only. As a rule, the opening night of the
season, and the production of a novelty are generally singled out for
the adoption of this device; but, naturally enough, your manager has
recourse to the measure, whenever an opera of his proves a sure draw,
and results, just as much as customs, are there to justify the
expedient. Should, however, the public fail to respond, the prices are
lowered with the same alacrity with which they were raised. Thus you may
have to pay L4 for your stall, say, at La Scala, day after day, or you
may see on Wednesday for 5 francs (4s.) a performance you would have had
to pay 100 francs (L4) for had you bought your ticket on Monday.
This principle pervades the uses and customs of the Italian theatrical
world, and is applicable to the letting of scores by publishers, who,
untrammelled by such institutions as the Societe des Auteurs in France,
or special laws as in Spain, can charge what they please for the hire of
band parts and scores. There is nothing to prevent the publisher of
_Lucia di Lammermoor_ from letting the music of the opera for 50 francs
(L2) to an _impressario_ at Vigevano and charging 20,000 francs (L800)
to another who produces it, say, at the Argentina of Rome, with Melba in
the title-role.
Public-domain text, read in full here on John Shaqi.
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