The action of a public, we had concluded, is principally confined
to an occasional intervention in affairs by means of an alignment
of the force which a dominant section of that public can wield. We
must assume, then, that the members of a public will not possess an
insider’s knowledge of events or share his point of view. They cannot,
therefore, construe intent, or appraise the exact circumstances, enter
intimately into the minds of the actors or into the details of the
argument. They can watch only for coarse signs indicating where their
sympathies ought to turn.
We must assume that the members of a public will not anticipate a
problem much before its crisis has become obvious, nor stay with
the problem long after its crisis is past. They will not know the
antecedent events, will not have seen the issue as it developed, will
not have thought out or willed a program, and will not be able to
predict the consequences of acting on that program. We must assume as a
theoretically fixed premise of popular government that normally men as
members of a public will not be well informed, continuously interested,
nonpartisan, creative or executive. We must assume that a public is
inexpert in its curiosity, intermittent, that it discerns only gross
distinctions, is slow to be aroused and quickly diverted; that, since
it acts by aligning itself, it personalizes whatever it considers, and
is interested only when events have been melodramatized as a conflict.
The public will arrive in the middle of the third act and will leave
before the last curtain, having stayed just long enough perhaps to
decide who is the hero and who the villain of the piece. Yet usually
that judgment will necessarily be made apart from the intrinsic merits,
on the basis of a sample of behavior, an aspect of a situation, by very
rough external evidence.
We cannot, then, think of public opinion as a conserving or creating
force directing society to clearly conceived ends, making deliberately
toward socialism or away from it, toward nationalism, an empire, a
league of nations or any other doctrinal goal. For men do not agree as
to their aims, and it is precisely the lack of agreement which creates
the problems that excite public attention. It is idle, then, to argue
that though men evidently have conflicting purposes, mankind has some
all-embracing purpose of which you or I happen to be the authorized
spokesman. We merely should have moved in a circle were we to conclude
that the public is in some deep way a messianic force.
2
The work of the world goes on continually without conscious direction
from public opinion. At certain junctures problems arise. It is only
with the crises of some of these problems that public opinion is
concerned. And its object in dealing with a crisis is to help allay
that crisis.
Public-domain text, read in full here on John Shaqi.
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