_The General Magazine_ had given accounts of the excited discussion that followed the visits paid to the colonies by George Whitefield. Tens of thousands listened to the impressive sermons of the eloquent divine, delivered from the balcony of the courthouse, which stood then on High Street, in the centre of the city. There Franklin and Shippen and Lawrence and Maddox might daily be seen, and there Benjamin Chew and Tench Francis and John Ross might daily be heard. From that balcony John Penn, freshly arrived from England, "showed himself to his anxious and expectant people." One block east of the ancient courthouse was the London Coffee-house, and there, too, were the publishing houses of those days. Directly opposite to the Coffee-house, on the north side of High Street, was the shop of the famous bookseller from London, James Rivington, whose father in 1741 published Richardson's "Pamela," and supplied six editions of it in a twelvemonth. Immediately to the west was Robert Aitken, who published the _Pennsylvania Magazine_ and the first English Bible in America. And hither, to the old Coffee-house, in 1754, William Bradford removed his famous hereditary press, and three years later printed the third Philadelphia magazine. The first William Bradford arrived in Philadelphia in 1685, and brought with him the second printing press that was set up in British North America. Upon it, in the following year, he printed the first Middle Colony publication, the "Kalendarium Pennsilvaniense." His son, Andrew Sowle, named after a London printer of Friends' books, to whom the father had been apprenticed, continued the business, and from 1712 to 1723 was the only printer in Pennsylvania. From his press, at the sign of the Bible, issued the first American magazine. Andrew's nephew, William Bradford, grandson of the first William, transferred the business to the London Coffee-house, and in October, 1757, published the first number of "_The American Magazine and Monthly Chronicle for the British Colonies_. By a Society of Gentlemen. Printed and sold by William Bradford." The policy of the new magazine was to support the cause of the crown against France, and the Penns against Franklin and the Friends.