The Pictorial Press: Its Origin and ProgressJackson, Mason
History
The Pictorial Press: Its Origin and Progress
Jackson, Mason
Illustration of books; Newspapers -- Illustrations
The same paper (May 8th, 1724) contains some advertisements about the
eclipse, which seems to have been for the moment the absorbing topic,
and was apparently made the vehicle for advertising the shops of
different tradesmen. The notices were published ostensibly 'to lessen
the consternation of ignorant people,' but it is evident the advertisers
had an eye to business. 'An exact curious Draft' was to be 'given
_gratis_ at Mr. Garway's original shop, the Sign of the Practical Scheme
at the Royal Exchange Gate, on Cornhill Side. Up one pair of Stairs at
the Sign of the celebrated Anodyne Necklace for Childrens' Teeth, next
the Rose Tavern without Temple Bar. At Mr. Gregg's Bookseller, next to
Northumberland House, at Charing Cross; and at R. Bradshaw's the
author's Servant, at his House, next to the King's Head, in Crown
Street, right against Sutton Street End, just by Soho Square. Note, it
will not be given to any Boy or Girl.'
The cut and description are again reprinted in the number for May 11th,
where, amongst other items of news, is the following:--'His Royal
Highness went last Monday to Richmond, as did also the Right Hon. the
Lord _Chancellor_, Judge Fortescue, and other persons of note; some of
the Judges went to Hampton Court, and other gentlemen of Learning and
Curiosity to more distant places, to make their Observations, as 'tis
said, upon the great Eclipse of the Sun that happen'd in the Evening,
and exactly answered the _Calculations_ made of it by our Astronomers.'
In the number for May 18th are accounts of how the eclipse was observed
in the country. It is stated:--'We are advised from the Isle of Wight
that the Eclipse on the 11th instant, which was Total, and caused very
great Consternation there lasted about a Minute and a half; but that the
chief sufferers thereby were the gentry of that Island, who by the great
concourse of Strangers to their Houses, had but very little French
Claret left upon their hands; But the comfort is, they have frequent
opportunities of running some more.'
_Parker's London News_ blended amusement with instruction. The following
items of news occur in the same number that contains the account of the
eclipse, and show how our forefathers were entertained by the newspapers
160 years ago:--'The Papers of the week, from the highest to the lowest
rank have killed one Sir Nicholas Raymond in the Isle of Wight; but as
no such knight ever inhabited therein, we can impute it to nothing but
want of home news.'
'Last Saturday Night, two Servant Maids at a Snuff Warehouse, at Mile
End took _so much Snuff_, that they quarrell'd, and one of them stabbed
the other in so many places with an Iron Scuer, that 'twas thought she
could not live. The other therefore, was instantly apprehended and
committed.'
Public-domain text, read in full here on John Shaqi.
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