The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2Council on Pharmacy and Chemistry (American Medical Association)
Science
The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2
Council on Pharmacy and Chemistry (American Medical Association)
Patent medicines
[AL] See also preceding reports on Liquid Petrolatum or “Russian
Mineral Oil” and Clinical Experience with Liquid Paraffin (Liquid
Petrolatum).
Angier’s Emulsion is essentially a petroleum product. When it was first
put on the market commercial interests had been fostering the idea that
petroleum products had food-value, and the manufacturers of Angier’s
Emulsion, making use of the idea, advertised it as a “food-medicine”
and an “ideal substitute for cod-liver oil.” The impression thus
created has been kept alive through persistent advertising in spite of
scientific proof to the contrary. To-day many who know that petroleum
products have no food-value are still likely unconsciously to class
Angier’s Emulsion among nutrients. Although the manufacturers now
advertise this product as “purely mechanical in its action,” they yet
show a disposition to profit by the old misapprehension, since, so
far from expressly disavowing the old claims as erroneous, they mingle
with the new ones vague claims of “tonic and reconstructive merits”
apparently designed to sustain, in those who do not take time to
consider the evidence carefully, the old faith in the claimed nutritive
qualities of the preparation.
While the Council judges a preparation by the claims made for it
at present, and not by any past misstatements when these have been
thoroughly corrected, the past advertising of Angier’s Emulsion so
instructively illuminates the scientific worthlessness of proprietary
therapeutic claims in general, and the whole course of its history is
so typical that the referee has thought it well to review the subject
briefly. The Council has authorized the publication of the following
report.
W. A. Puckner, Secretary.
Angier’s Petroleum Emulsion was brought out in 1881--that is to say,
before the food-value of petroleum products had been experimentally
disproved. Its advertising history well illustrates the weed-like
vitality of a financially profitable therapeutic fallacy. The
shifting claims made for this preparation are such good examples
of the generally unreliable therapeutic pretensions of proprietary
medicines--whether of the “patent medicine” or of the “ethical
proprietary” type--that it has been deemed advisable to present a brief
review of the conflicting claims made for it at various times.
A PETROLEUM PRODUCT
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