The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2Council on Pharmacy and Chemistry (American Medical Association)
Science
The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2
Council on Pharmacy and Chemistry (American Medical Association)
Patent medicines
Angier’s Emulsion is described by the manufacturers as containing,
in addition to “our specially purified Petroleum,” “the combined
hypophosphites of lime and soda, chemically pure glycerine, and the
necessary emulsifying agents.” So far as the hypophosphites are
concerned, it is probably unnecessary to remark that the latest
researches bring to light no evidence that they influence metabolism in
the slightest degree. The Angier Chemical Company apparently accepts
this view, for in its advertising stress is laid exclusively on the
merits of the emulsion as a petroleum product. It is therefore proper
to consider it from this point of view.
The history of the internal use of liquid petrolatum was sketched in
a recent Council report.[77] As mentioned at that time, a number of
petroleum products were put on the market some thirty years ago as
substitutes for lard and butter. Contemporary opinions regarding the
food value of such products differed widely.
[77] Liquid Petrolatum or “Russian Mineral Oil,” p. 161.
There never was any scientific evidence to support the view that
petroleum and its derivatives are assimilable by the animal organism.
In fact, so far as we can learn, there was no scientific investigation
of the problem until Randolph’s experiments in 1884. These were
probably the first to demonstrate the non-absorbability of petroleum
and its valuelessness as a foodstuff.
In 1899 Robert Hutchison conclusively demonstrated by experiment that
petrolatum, paraffin and related products were absolutely unassailable
by any of the digestive fluids, and therefore could not possibly have
any food value. Various investigators later confirmed these findings.
FIRST ADVERTISED AS A “FOOD-MEDICINE”
Let us now take up the advertising history of this nostrum. In 1895 it
was sold under these claims:
“... a ‘Food-Medicine’ that is far more than a substitute for
cod-liver oil”;
“... a Food-Medicine that is readily assimilated and helps to
digest other foods.”
In 1897 it was an:
“Ideal Substitute for Cod Liver Oil.”
In 1899 it:
“... conserves heat and energy by furnishing more material for
oxidation.”
In 1902 it:
“... supplants tissue waste by tissue reconstruction.”
The promoters of Angier’s Emulsion thus for some time ignored the
status definitely assigned to petroleum products by the experiments of
Randolph, Hutchison and others. This was only natural. If petrolatum
was absolutely inert in the alimentary canal (and this was now proved
beyond controversy) then an emulsion prepared from it most certainly
was not a “food-medicine,” could not “supplant tissue waste,” or
“conserve heat and energy.” All the credit which previous “unterrified
and ingenious advertising” (to quote Hutchison) had accumulated for
Angier’s Emulsion was bound up with the view that petroleum products
were foodstuffs.
LATER ADVERTISED AS NON-ABSORBABLE
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