The non-absorbability of liquid petrolatum, however, suggested to Robinson, Schmidt, Lane and others, a new therapeutic use for it in the treatment of chronic constipation. This method has rapidly gained popularity and it is not surprising, therefore, that the promoters of Angier’s Emulsion changed their claims accordingly, and now began to base their advertising chiefly on the proved properties of petrolatum. In 1910 the emulsion was advertised for the treatment of chronic diarrhea on these grounds: “... given by the mouth, it passes to the lowermost portions of the intestines without changing its identity; hence it exerts antiseptic, soothing and demulcent properties upon every inch of the intestinal tract, from the duodenum to the rectum.” The old claims, however, were not discarded altogether, for in 1911 the preparation was recommended for children’s diseases as: “... an aid to appetite and digestion and a splendid tonic and builder.” Before long the attempt was made to weave together the claims based on opposed and mutually incompatible properties. In 1912 we find Angier’s Emulsion recommended because it: “... corrects digestive disturbance and promotes normal action of the bowels. At the same time it has a most invigorating tonic influence upon the general health.” In 1914 medical men are advised through the advertising pages of the _British Medical Journal_ of the: _“... tonic and reconstructive merits of Angier’s Emulsion.”_ A pamphlet on “Constipation,” which is “Presented to Physicians with Compliments of the Angier Chemical Company” (copyright, 1913; still distributed in 1914) informs physicians that Angier’s Emulsion is: _“... purely mechanical in its action.”_ Notwithstanding this, we are told later on in the same pamphlet that it: “... facilitates, hastens and assists the processes of digestion and assimilation.” ... “is a most efficacious remedy in Pulmonary Tuberculosis because it not only maintains normal nutrition, but also exerts a well-defined specific palliative influence upon the cough and other symptoms of the disease.” Evidently the advertisement is written in the hope that in one paragraph a claim based on the proved properties of petroleum products may be substantiated, while in another a totally different and inconsistent claim may be glibly insinuated in vague phrases designed to lull thought and thus perform the remarkable feat of securing credence for two contradictory statements. UNWARRANTED AND MISLEADING CLAIMS Further evidence that Angier’s Emulsion is at present exploited both to the medical profession and to the public under claims that are unwarranted and misleading, if not as palpably untrue as the claims made in the past, is found on the wrapper of a trade package purchased in 1914 and in the circular accompanying it. Note the following: