The Propaganda for Reform in Proprietary Medicines, Vol. 2 of 2 — John Shaqi
The Propaganda for Reform in Proprietary Medicines, Vol. 2 of 2Council on Pharmacy and Chemistry (American Medical Association)
Science
The Propaganda for Reform in Proprietary Medicines, Vol. 2 of 2
Council on Pharmacy and Chemistry (American Medical Association)
Patent medicines
6. _Therapeutic Research._--Through its Committee on Therapeutic
Research, and with the aid of funds provided by the Board of Trustees
of the American Medical Association, the Council has encouraged the
investigations of questions which might lead to a better understanding
of the action of drugs. These investigations are brought together in
the annual reports of the Committee on Therapeutic Research, and are an
important addition to our knowledge of drug action.
In the past, the Council has in particular encouraged the investigation
of the action and therapeutic value of widely used drugs regarding
which our knowledge is still unsatisfactory. These investigations
have included a study of the action of strychnin in cardiac disease,
a comparison of the action of absorption and excretion of iodid
preparations, a study of the pharmacology of the opium alkaloids,
etc. Appreciating that the available knowledge of proprietary drugs
is one sided in that it comes from investigations made by interested
pharmaceutical concerns or from investigations made at the instigation
of these firms, the Council is planning a comprehensive study of many
of the synthetic drugs that have gained some vogue during recent years.
THE FUTURE
Medical research, and efficient instruction in therapeutics and related
subjects, spell a diminishing influence of commercial medicine over
rational therapeutics. The fact that the present shortage of German
synthetics has not handicapped seriously the practice of medicine
should be a lesson to American physicians for many years to come.
On the other hand, it must be remembered that the publicity given to
the reports of the Council and to other contributions toward rational
therapeutics by The Journal of the American Medical Association,
the journals of the state organizations, and a few personally owned
publications, is as nothing when compared with the persistent and wide
publicity given to the propaganda of the proprietary houses. While a
report setting forth the objections to a proprietary is published but
once, the firm’s laudatory pronouncement goes forth again and again
until the Council’s report is completely overwhelmed and forgotten.
Manufacturers of proprietaries not only keep in close touch with the
practicing physician by means of house organs, special “literature,”
or by traveling representatives, but many of the firms, through the
meritorious lines of pills, tablets, tinctures, etc., which they put
out, also obtain and hold the good will and confidence of a large
proportion of the medical profession.
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