“All stages of bronchitis ... are rapidly improved by the use of Gray’s Glycerine Tonic Comp. This remedy has a direct tonic influence upon the circulation of the respiratory mucous membrane; it relieves congestion and restores tone to weakened blood vessels.” “... improves the appetite, gives valuable aid to the digestive and absorptive processes, and reinforces cellular nutrition in ways that insure a notable gain in vitality and strength.” +-----------------------------------------------------------------+ | In Gastro-Intestinal Catarrh | | | | --and other afflictions of the stomach and bowels characterized | | by muscular weakness and glandular insufficiency--there is no | | remedy more prompt and effective in its action than | | | | Gray's Glycerine Tonic Comp. | | | | Under its systematic administration the appetite is restored, | | the alimentary processes greatly improved, the nutrition | | promoted and every vital function throughout the body given a | | new and substantial impetus. As the digestive and assimilative | | functions are restored to their normal efficiency, a notable | | increase in the restorative and recuperative powers of the body | | naturally follow. | | | | THE PURDUE FREDERICK CO. | | 135 Christopher Street, New York City | +-----------------------------------------------------------------+ Mention ILLINOIS MEDICAL JOURNAL when writing to advertisers. [Illustration: This appeared in a journal owned and controlled by the second largest state medical association of the country.] Even granting that gentian may improve the appetite, how absurd it is to claim that this mixture “relieves congestion,” “restores tone to weakened blood vessels,” “gives aid to the absorptive processes,” “reinforces cellular nutrition,” or increases vitality! Neither the composition of Gray’s Glycerine Tonic nor the clinical evidence warrants the belief that it has any therapeutic value other than that due to the psychic effect of the bitter drug gentian. Physicians who have prescribed it have done so because of the advertising. This nostrum has been kept so constantly before the eyes of medical men that they think of Gray’s Glycerine Tonic when they cannot remember the official drugs that may be indicated in the case. The moral is that liberal advertising will sell anything.