The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
One's physical carriage and attitude tends to react upon his own mental
attitude as well as also impressing those in whose presence he is. There
is always an action and reaction between mind and body. Just as mental
states take form in physical actions, so do physical actions react upon
the mind and influence mental states. Frown continually and you will
feel cross; smile and you will feel cheerful. Carry yourself like a man,
and you will feel like a man. Carl H. Pierce says regarding the proper
carriage of a salesman: "Remember that you are asking no favors; that
you have nothing to apologize for, and that you have every reason in the
world to hold your head up high. And it is wonderful what this holding
of the head will do in the way of increasing sales. We have seen
salesmen get entrance to the offices of Broadway buyers simply through
the holding of the head straight up from the shoulders. The rule to
follow is: Have your ear lobes directly over your shoulders, so that a
plumb line hung from the ears describes the line of your body. Be sure
not to carry the head either to the right or left but vertical. Many men
make the mistake, especially when waiting for a prospect to finish some
important piece of business, of leaning the head either to the right or
left. This indicates weakness. A study of men discloses the fact that
the strong men never tilt the head. Their heads sit perfectly straight
on strong necks. Their shoulders, held easily yet firmly in correct
position, are inspiring in their strength indicating poise. Every line
of the body, in other words, denotes the thought of the bearer."
So cultivate not only the inner sense of Self Respect, but also the
outward indications of that mental state. Thus do you secure the benefit
of the action and reaction between body and mind.
Public-domain text, read in full here on John Shaqi.
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