The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
Allied to politeness is the quality called Tact, which is defined as the
"peculiar skill or adroitness in doing or saying exactly that which is
required by, or is suited to, the circumstances; nice perception or
discernment." A little consideration will show that Tact must depend
upon an understanding of the viewpoint and mental attitude of the other
person, so that if one has the key to the one he may open the door of
the other. An understanding of the other person's position, and an
application of the true spirit of politeness, will go a long way toward
establishing the quality of tactfulness. Tact is a queer combination of
Worldly Wisdom and the Golden Rule--a mixture of the ability to seek
into the other person's mind, and the ability to speak unto others as
you would that others speak unto you, under the same circumstances. The
trait called Adaptability, or the faculty of adjusting oneself to
conditions, and to the personality of others, also belongs to this
category. Adaptability depends upon the ability to see the other
person's position. As a writer says: "Those individuals who are out of
harmony with their surroundings disappear to make room for those who are
in harmony with them." When the keynote of the understanding of the
minds of others is found, the whole subject of true politeness, tact and
adaptability is understood and may be applied in practice.
V. _Human Nature._ Closely allied to the subject of the preceding
paragraphs, is that of Human Nature. A knowledge of Human Nature is very
important to the Salesman. In order to understand the workings of the
minds of others, one must not only understand the general psychological
principles involved, but also the special manifestations of those
principles. Nature tends to form classes and species, and the majority
of people may be grouped into special classes depending upon their
temperaments. An intelligent study of The New Psychology and the general
subject of Human Nature in works on Physiognomy, etc., will do much to
start one well upon the road to an understanding of Human Nature. But,
after all, the best knowledge comes only when the general principles are
tested and applied under observation in general experience.
Public-domain text, read in full here on John Shaqi.
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