The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
The Mental Attitude and the physical expression thereof instinctively
influence the conduct of other people toward one. We may see the same
thing illustrated in the attitude and action of the street boy toward
dogs. Let some poor cur trot along with drooping ears, timid expression,
meek eyes, and tail between his legs, and the urchin will be apt to kick
him or throw a rock at his retreating form. Note the difference when the
self-respecting dog, with spirit in him, trots past, looking the boy
fearlessly in the eye and showing his sense of self-respect and power to
back it up in every movement. That dog is treated accordingly. There are
certain people whose manner is such that they do not need to ask respect
and consideration--it is given them as a matter of right and privilege.
People stand aside to give them room, and move up in street cars that
they may have a seat. And it does not necessarily follow that the person
to whom this respect is shown is a worthy individual or a person of fine
qualities--he may be a confidence man or a swindler. But whatever he is,
or may be, he has certain outward mannerisms and characteristics which
enable him to "put up a good front" and which carry him through. At the
back of it all will be found certain mental states which produce the
genuine outward characteristics and manner in the case of genuine
instances of persons possessing authority and high position, the
confidence man merely presenting a passable counterfeit, being a good
actor.
It is often necessary for the salesman to send in a card to the inner
office. It is well for him to have some cards, well engraved in the
most approved manner, bearing simply his name: "Mr. John Jay Jones,"
with his business appearing thereon. If he is travelling from a large
city, and is selling in smaller towns, he may have "New York,"
"Chicago," "Philadelphia," "Boston," etc., as the case may be in the
corner of his card. If the name of his business appears on the card the
prospect often goes over the matter of a possible sale, mentally,
without the salesman being present to present his case, and then may
decline to grant an interview. The name, without the business, often
arouses interest or curiosity and thus, instead of hindering, really
aids in securing the interview.
Regarding the discussion of the business with anyone other than the
prospect himself, the authorities differ. As a matter of fact it would
seem to depend largely upon the particular circumstances of each case,
the nature of the articles to be sold, and the character and position of
the subordinate in question.
Public-domain text, read in full here on John Shaqi.
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