The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
One set of authorities hold that it is very poor policy to tell your
business to a subordinate, and that it is far better to tell him
courteously but firmly that your business is of such a nature that you
can discuss it only with the prospect in person. Otherwise, it is held
that the subordinate will tell you that the matter in question has
already been considered by his principal, and that he is fully informed
regarding the proposition, and has given orders that he is not to be
disturbed further regarding it.
The other set of authorities hold that in many cases the subordinate may
be pressed into service, by treating him with great respect, and an
apparent belief in his judgment and authority, winning his good-will and
getting him interested in your proposition, and endeavoring to have him
"speak about it" to his superior during the day. It is claimed that a
subsequent call, the day following, will often prove successful, as the
subordinate will have paved the way for an interview and have actually
done some work for you in the way of influence and selling talk. It is
held that some salesmen have made permanent "friends in camp" of these
subordinates who have been approached in this way.
It would seem, however, as we have said, to depend much upon the
particular circumstances of the case. In some cases the subordinate is
merely a "hold-off," or "breakwater;" while in others he is a
confidential employee whose opinion has weight with the prospect, and
whose good-will and aid are well worth securing. In any event, however,
it is well to gain the respect and good-will of those in the "outer
court," for they can often do much in the way of helping or injuring
your chances. We have known cases in which subordinates "queered" a
salesman who had offended them; and we have known other cases in which
the subordinate being pleased by the salesman "put him next." It is
always better to make a friend rather than an enemy--from the office-boy
upward--on general principles. Many a fine warrior has been tripped up
by a small pebble. Strong men have died from the bite of a mosquito.
Public-domain text, read in full here on John Shaqi.
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