The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
III. _Curiosity._ This mental state is really a form of Interest, but is
more elemental than Associated Interest, being merely the interest of
novelty. It is the strongest item of interest in the primitive races, in
children, and in many adults of elemental development and habits of
thought. Curiosity is the form of Interest which is almost instinctive,
and which impels one to turn the attention to strange and novel things.
All animals possess it to a marked degree, as trappers have found out to
their profit. Monkeys possess it to an inordinate degree, and the less
developed individuals of the human race also manifest it to a high
degree. It is connected in some way with the primitive conditions of
living things, and is probably a heritage from earlier and less secure
conditions of living, where inquisitiveness regarding new, novel and
strange sights and sounds was a virtue and the only means of acquiring
experience and education. At any rate, there is certainly in human
nature a decided instinctive tendency to explore the unknown and
strange--the attraction of the mysterious; the lure of the secret
things; the tantalizing call of the puzzle; the fascination of the
riddle.
The Salesman who can introduce something in his opening talk that will
arouse Curiosity in the prospect has done much to arouse his attention
and interest. The street-corner fakir, and the "barker" for the
amusement-park show, understand this principle in human nature, and
appeal largely to it. They will blindfold a boy or girl, or will make
strange motions or sounds, in order to arouse the curiosity of the crowd
and to cause them to gather around--all this before the actual appeal to
interest is made. In some buyers Curiosity precedes Associated
Interest--the interest in the unknown and novel precedes the practical
interest. In others the Associated Interest--the practical interest
inspired by experience and association--precedes Curiosity, the latter
manifesting simply as inquisitiveness regarding the details of the
object which has aroused Associated Interest. In other cases, Curiosity
and Associated Interest are so blended and shaded into each other that
they act almost as one and simultaneously. On the whole, though,
Curiosity is more elemental and crude than Associated Interest, and may
readily be distinguished in the majority of cases.
Public-domain text, read in full here on John Shaqi.
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