And beyond again were blocks of business buildings, handsome and
modern, with metal-sheathed elevators, and tiled vestibules, and heavy,
plate-glass windows on the street. There was a drug store quite modern
enough to be facing upon Forty-second Street and Broadway, instead of
the tree-shaded peace of Santa Paloma's main street. At its cool and
glittering fountain indeed, a hundred drinks could be mixed of which
Broadway never even heard. And on Broadway, three thousand miles away,
the women who shopped were buying the same boxed powders, the same
bottled toilet waters, the same patented soaps and brushes and candies
that were to be found here. And in the immense grocery store nearby
there were beautifully spacious departments worthy of any great city,
devoted to rare fruits, and coffees and teas, and every pickle that
ever came in a glass bottle, and every little spiced fish that ever
came in a gay tin. A white-clad young man "demonstrated" a cake-mixer,
a blue-clad young woman "demonstrated" jelly-powders.
Nearby were the one or two big dry-goods stores, with lovely gowns in
their windows, and milliners' shops, with French hats in their smart
Paris boxes--there was even a very tiny, very elegant little shop where
pastes and powders and shampooing were the attraction; a shop that had
a French name "et Cie" over the door.
In short, there were modern women, and rich women, in Santa Paloma, as
these things unmistakably indicated. Where sixty years ago there had
been but a lonely outpost on a Spanish sheep-ranch, and where thirty
years after that there was only a "general store" at a crossroads, now
every luxury in the world might be had for the asking.
Public-domain text, read in full here on John Shaqi.
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