Yesterday, when Milady of Manhattan went for her shopping along the
tree-lined reaches of Fourteenth Street, and found her way into that
perennially fascinating shop at the corner of Sixth Avenue which
specialized in its ribbons and its gloves and its rare exotic imported
perfumes, she dreamed but little, if indeed she dreamed at all, of a
Macy's that some day should stand intrenched at Herald Square and
embrace a whole block-front of Broadway. Today Milady, finding her way
into that small triangular "Square" in the very heart of
Manhattan--still on the sharp lookout for ribbons and gloves and rare
exotic perfumes--and Heaven only knows what else beside--may little
dream of the changes that a tomorrow--
Tomorrow--what business has a book such as this to be talking of
tomorrow; a vague, fantastic thing that only fools may seek to interpret
in advance?
We have seen between these covers quite a number of things--some of them
passing odd things--yet classified among the factors of good business,
according to all of its modern definitions. And to them we shall now add
another--the understanding and the correct interpretation of tomorrow. I
think that when I depicted Mr. Macy standing with his daughter,
Florence, at the corner of Thirty-fourth Street and Broadway half a
century ago and explaining how there would be the business center of New
York fifty years hence, I called attention to the sharp commercial fact
that a great machine of modern business goes ahead quite as much upon
the vision and the foresight of the men that guide it as upon their
prudence. Which means in still another way, the proper understanding of
tomorrows. And that understanding today is quite as much an asset of
Macy's as its real estate, its cash balances in the banks, or the
millions of dollars standing in the stock upon its shelves.
More than a decade ago the big store in Herald Square first began to
feel its own growing pains. The fact that ten years before that it had
been planned as the largest single department-store building in the
United States, if not in the entire world, availed nothing when business
came in even greater measure than the most far-sighted of its planners
had dared to dream. Within three or four years after the time that the
caravans of trucks and drays had moved Macy's the mile uptown from the
old store to the new, changes were under way in the new building,
changes seeking to make an economy of space here, another economy
there--everywhere that an odd corner could be utilized to the better
advantage of the store and its patrons, it was at once so used. Finally
it became necessary to abandon the exhibition hall that was originally
located on the ninth floor and thrust that great space into one of the
larger non-selling departments of the enterprise; and two or three
years later an entire extra floor was added atop of the big
building--adding a goodly ten per cent. to its million square feet of
floor space already existing.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account