The Pennsylvania Station could do, and did do, the trick. Opened in
1910--but eight years after Macy's came first to Thirty-fourth Street
and that brisk thoroughfare of today was in the very youth of its
prosperity--the traffic which it handled day by day and month by month
at that time was more than doubled in 1920. Not only has the business of
the parent road that occupies it practically doubled in that decade, but
the inclusion of the important through trains of the Baltimore & Ohio
and the Lehigh Valley Railroads, to say nothing of the traffic of the
huge suburban Long Island system increasing by leaps and bounds each
twelvemonth, has begun at last to tax the facilities of a structure
seemingly far too big ever to be severely taxed. In recent months the
cementing of a closer traffic alliance between the New Haven and the
Pennsylvania systems renders it a foregone conclusion that more and more
of the through trains from New England will be brought to the big
white-pillared station in Seventh Avenue.
You cannot down a street on which there stands a city gateway,
particularly if the city gateway be one through which there sweeps all
the way from fifty to sixty thousand folk a day. Thirty-fourth Street
cannot be downed. Remember that, if you will. It will not be compelled
to share the rather bitter fate of its former wide-set compeers just to
the south. This much is known today.
And being known, it settles forever even the possibility of Macy's
moving uptown once again. It, too, is fixed. It has cast its die with
the street called Thirty-fourth and with Thirty-fourth it is going to
remain. So Macy's buys the realty to the west of its present building
and prepares thereon to erect, in connection with its present edifice, a
great new store building--in ground space one hundred and twenty-five by
two hundred feet--in height, nineteen full floors above the street (and
two basements beneath)--in all, some 500,000 square feet of floor-space
or close to fifty per cent. added to the 1,100,000 square feet of the
present store.
Offhand, it would seem to be a comparatively easy matter for the
proprietors of a store, such as Macy's, to go to their architect and say
to him:
"Here is a fine plot, one hundred and twenty-five feet by two hundred.
We want you to design and build for us upon it a modern retail
building--high enough to provide all necessary facilities and scientific
enough to bring it not merely abreast of other stores across the land,
but a good long jump ahead of them."
After which the architect would call for his young men and their
draughting-boards and proceed, upon white paper, to erect his
department-store.
Public-domain text, read in full here on John Shaqi.
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