But his problem in this case is not white paper--at least white paper
undefiled. The real problem is a perfectly good store building at the
east end of the Macy plot--a building far too good and far too modern to
be "scrapped"--in any recognized sense of the word. It was built to last
all the way from half a century to a full century and its owners have
not the slightest intention of pulling it down. It must remain the chief
front of the enlarged Macy store. The caryatides upon either side of
its main doors, the red star that surmounts them, must continue to look
down into busy Broadway, as they have been looking for nearly two
decades past.
It happens, too, that the store itself was never designed for extensions
toward the west. In the conception of its original architect there was a
distinct section set out at the west end of the present building for
purely service and non-selling purposes. These included, upon the
ground-floor, the great tunnel and merchandise unloading docks for
incoming trucks, similar ones for the outgoing merchandise, freight
elevators a-plenty; and in between them and through them a truly vast
variety of working provision, shops, offices, school and comfort rooms,
and the like. A good feature, this section--which occupies almost the
exact site of the former Koster & Bial Theater--but tremendously in the
way when one comes to consider the extension of the store toward the
west.
A final factor of this particular reconstruction problem--and perhaps
the greatest of all--lies in the fact that it must be carried forward
while the store is doing its regular business. Even when the peak load
of its traffic is reached--those fearfully hard weeks that immediately
precede the Christmas holiday--the workaday routine of Macy's must not
be seriously disturbed. Which complicates vastly the architect's
problem. It is one thing to design and to erect a store building whose
tenant does not approach the structure with his wares for sale until the
merchant has given his final release, and another--infinitely
harder--thing to build, and build efficiently, as business goes forward
all the while. The machine as it grinds must be rebuilded. And all the
while it must lose none of its efficiency.
Yet, when all is said and done, an architect's life is made up of a
number of things of this sort. And the associated architects of the new
Macy store--Messrs. Robert D. Kohn and William S. Holden--have not
permitted the overwhelming problem of its reconstruction to fill them
with anything even remotely approaching a state of panic. For that is
not an architect's way.
Public-domain text, read in full here on John Shaqi.
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