To the mind of the novice there immediately flashes the thought: why not
use ramps--long, sloping driveways--from the street level to the
basement? Long ago the architects of the new building asked themselves
that very question. It was, in this particular case at least, rather
hard to answer. The main basement of Macy's is very high. To install a
ramp--double-tracked, of course, for vehicles both ascending and
descending--of any easy practical grade would therefore have required a
great deal of valuable floor-space. So, for the moment, they dismissed
the ramp idea for motor trucks and held to that of elevators. The Boston
Store in Chicago solved the problem. It is the same store that has
successfully installed descending escalators, floor upon floor.
Out of the sub-basement of that Chicago store the Macy investigators saw
thirty-two cars come, all inside of eight minutes; and all upon
elevators. That settled the question for the big shop in Herald Square.
Elevators it should have for this service, and elevators it will have,
even for the big five-ton trucks that go into the deep sub-basement for
the hampers for suburban delivery as well as large special packages.
Furniture, however, as in the present store, will be both sold and
packed and shipped from an upper floor of its own, the large truck
elevators to the eleventh floor being also used for this purpose.
The sub-basement of the new plan is in so many respects a replica of the
main basement delivery service that it requires no special description
here. It, too, has been designed, not only amply large enough for the
present needs of Macy's, but for that mythical traffic of 1932, which we
now know is really not mythical at all, but a matter of rather exact
scientific reckoning.
Architects' drawings are indeed fascinating things; doubly fascinating
when one comes to consider all the infinite thought and labor and
patience which have entered into their fabrication. I shall not,
however, carry you further into the details of the plans for the new
Macy's. You now have seen enough to give you at least a fair idea of the
main structure for the enlarged store. You have seen how carefully and
how ingeniously the great main traffic streams through the huge edifice
are to be carried--to be brought together, when they needs must be
brought together, and kept apart when properly they should be kept
apart. Add, in your own mind, to this fundamental structure, all of the
refinements which you expect to find in the modern retail establishment
today and you may begin to depict for yourself the Macy's that is to
come--to construct for yourself at least a partial vision of the year
1932 in Herald Square.
II. L'Envoi
Yesterday Milady of Manhattan in her hoopskirt and crinoline; today
Milady in thick furs above her knees and thin silk stockings and
high-heeled pumps below them: tomorrow....
Public-domain text, read in full here on John Shaqi.
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