Why will you persist in dragging in tomorrow? Is it not enough to know
that tomorrow Milady of the great metropolis of the Americas will still
be shopping? You may set tomorrow a year hence, twenty years hence,
fifty years in the misty future that is to come upon us and still make
that statement in perfect safety. And twenty years, fifty years, a
hundred years hence, even, Macy's should still be in Herald Square ready
to wait upon her needs and upon the needs of her men and children, too.
To forecast far into the future is indeed dangerous. Only rash men
undertake it. We know that 1932 is one thing, but that 1952 or even 1942
is quite another one. A savant of uptown Manhattan, who has a nice
facility for handling census figures, not long ago predicted that by
1950 little old New York would hold within its boundaries sixteen
million people. He may know. I don't. And you are privileged to take
your guess--with one man's guess almost if not quite as good as
another's.
A New York of sixteen million souls is an alluring picture, if a
bewildering one, withal. It is a fairly bewildering town with its six
million of today. But I have not the slightest doubt that Rowland Hussey
Macy said the selfsame thing of the New York of six hundred and fifty
thousand souls, to which he first came, away back there in 1858.
And the Macy's of 1952, serving its fair and goodly portion of those
sixteen million souls, is indeed an alluring picture, which you may best
construct for yourself. The store, itself, does well when it plans so
definitely for 1932. Nevertheless, before you finally close the pages of
this book, I should like to have it record a final picture upon your
mind. It is the picture of a really great store. It runs from Broadway
to Seventh Avenue, perhaps all the way to Eighth. It begins at
Thirty-fourth Street and runs north--one, two, possibly even three or
four blocks, or goodly portions of them. It employs ten, twelve, fifteen
thousand workers. There are a thousand motor trucks in its delivery
service--and a hundred aëroplanes as well. It has sixteen sub-stations,
instead of six. Its own delivery limits run north to Peekskill and east
to Bridgeport and to Huntington and west and south through at least half
of New Jersey.
Yet, above all this new enterprise there still towers the high addition
which 1923 saw completed and added to the edifice, with the huge and
flaming word "MACY'S" emblazoned by white electricity upon the blackened
skies of night, visible all the way from Seventh Avenue to the thickly
peopled range of the Orange mountains.
"Macy's," whistles the small boy upon the North River ferryboat, who
has traveled afar with his geography book. "Macy's! That's a regular
Gibraltar of a store!"
THE END
End of Project Gutenberg's The Romance of a Great Store, by Edward Hungerford
Public-domain text, read in full here on John Shaqi.
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