There are now one hundred and eighteen departments in Macy's and yet,
out of many thousands of separate and distinct items, there are some
things that the store does not sell. Some of these commodities are
handled by other great department-stores. But while Macy's may and does
follow a charted path, it is its own chart and its own path. It never
follows blindly the pathways of others. So, for instance, it does not
sell pianos. In this particular case, at least, the reason is not hard
to discover. Remember, all the while, that Macy's sells for cash and for
cash alone--always and forever; and then consider that in ninety-nine
cases out of a hundred, pianos are sold upon the installment plan. The
installment plan is entirely outside of the Macy scheme of salesmanship.
It may or may not be a good plan. But to adopt it Macy's would either
have to change its selling policy or else dispose of so few pianos that
it would not be profitable to maintain a department for them. This is
the alpha and the omega of the piano, as far as Macy's is concerned. It
has no intention either of changing its deep-rooted and well-founded
selling policy, nor, on the other hand, of establishing a little-used
and possibly unprofitable department. Upon this decision it stands quite
content.
Yet assuredly Macy's is organized to sell nearly all of the necessities
of life--and an unusually large number of the luxuries in addition. From
hosiery to ice cream, from women's suits to artists' materials, from
eye-glasses to sausages, and from petticoats to ukeleles, the list of
the store's wares is almost without limit. Other furniture is not hedged
about by the same merchandising traditions and restrictions as are
pianos; there are in the upper floor of this great market-place pieces
of household furnishings whose prices run well into the hundreds and
even thousands of dollars, to say nothing of rare Oriental rugs, fine
paintings and other works of art.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account