These one hundred and eighteen departments have been arranged after long
study and experience and well thought out plans. In fact, so many
conflicting and intricate features have entered into their planning that
it is hardly possible within the space of these pages to give more than
the broad general policy of the department organizations of the store.
Yet it is another of these fairly obvious principles that upon its main
floor--where its space, square foot by square foot, is by far at its
highest value, and where there is a maximum of accessibility--should be
displayed the items that sell the most quickly and the most readily.
This follows the very reasonable theory that goods for which there is
the most popular demand should at all times be the most accessible.
Varying slightly in specific cases and conditions, as one ascends into
the five upper selling floors of the store, the merchandise falls more
and more into classifications that call for care and deliberation in the
purchasing. Thus, upon the main floor, one will find such articles as
umbrellas, books, candy, notions, and the like--to make but a few
instances out of many--while upon the second, there will be yardage
goods, linens, shoes and so forth.
Parenthetically, it may be set down that in older days, yardage
goods--meaning cloths and weaves of almost every sort--never used to be
found above the ground floor of any department-store. Retail
merchandising tradition in New York suffered a body blow some years ago
when Macy's sent them upstairs. Even the men who worked in the
department protested against the change. A sizable proportion of their
income was and is in their commissions upon their total volume of sales.
They could not see the sales upstairs.
"For two cents I'd resign," said one of the veterans, just as the change
was announced.
No one offered him the two cents, however, and he remained. And the
following year saw the department reach a new high level for total sales
in its yard goods.
One large reason for this in Macy's is the unusual accessibility of the
upper floors from the street level. It required little or no effort for
the customer to get to the second floor, or, for that matter, to the
sixth. The store's unusual and fairly marvelous system of escalators,
well-placed, smooth running, always available, and to be safely used by
even a rheumatic or a cripple, bring these self-same upper floors at all
times within easy reach of the street, and without the use of the firm's
generous plant of elevators. With the exception of the abnormal stress
and strain of the holiday season, the vertical system of Macy's
transportation is never very seriously taxed.
Public-domain text, read in full here on John Shaqi.
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