I purchased a banjo clock at $13.89 from you on Tuesday. Yesterday I saw the same clock, with same works, etc., identical in every way, at ----'s, for $11.25. Now, inasmuch as you claim that you sell goods at the very lowest figure, I think that is too much difference in price to overlook. I trust that I shall receive your check for the difference in the amount, otherwise please call for the clock at once. I purchased clock in the basement. Yours very truly, ---------------- This letter was received by the store and acknowledged that very day. It then was turned over to the comparison department, from which a shopper was despatched to the store at which the customer claimed to have seen the clock for less money. The shopper reported that the claim was correct, and a check was immediately forwarded to the customer for the difference between the price which she paid for the clock and six per cent. less than the other store's price for it. Nor did the matter end there. All this kind of clocks in the basement were at once repriced to conform to the adjustment made with the customer. There are, too, the occasional tests made by customers who, while they are not dissatisfied, cannot believe that the low-price policy can be consistently carried out. As an example, this half-jocular letter: November 15, 1920. R. H. Macy & Company, Broadway & 34th Street, New York. Gentlemen: Lest you regard this as a complaint from an ordinary .22 calibre chronic kicker let me say in the first place that I merely want to see to what extent you will make good on your brazen claim to sell goods at a lower price than other stores. Now then: On November 10th, I purchased a toy "cash register" bank in your toy department for $1.98. (I want the kid to learn frugality better than I did.) On November 14th my wife saw the same toy at Hahne's in Newark, N. J., for exactly the same price. So far, so good. It was worth it. But, Mr. Macy, you said your prices were _less_. Besides, I have an account at Hahne's. By the time I would have needed to pay for that bank there would have been enough in it to settle the bill. Here is your chance, but I'm from Missouri. Yours, ------------ The answer to this complaint was prompt and to the point. It reads: R. H. MACY & CO. HERALD SQUARE, NEW YORK December 4, 1920. Mr. ------ ------ ------ Dear Sir: We acknowledge your letter of November 24th, with regard to a toy-bank, which you purchased from us for $1.98. We have investigated your complaint and find, as you state, Hahne & Co. in Newark are selling this article at the same price at which you purchased it from us. Our price on these banks is now $1.89, in keeping with our claim that we sell dependable merchandise for "lowest-in-the-city" prices.