We appreciate your courtesy in calling this matter to our attention
and also for the opportunity to demonstrate the upholding of our
policy. A refund of nine cents in stamps is enclosed.
Yours very truly,
(Signed) R. H. MACY & CO.
------ Mgr.
Bureau of Mail Order and Adjustment.
Of course this complaint was trivial, the sum involved small, and Macy's
must quickly have realized that the man who wrote the letter was not
particularly serious. Yet that made no difference. The matter was
adjusted; even though the process of adjustment involved a shopper's
trip to Newark and considerable clerical work--in all several times the
cost of the tiny bank. Yet the matter _was_ adjusted and all the
toy-banks of that kind were at once reduced in price, to say nothing of
a satisfied patron made for the store.
There is another sort of complaint that, at times, keeps the comparison
department pretty busy. Women frequently will stop at a counter in the
store, examine an article and then exclaim:
"Hm-m--$6.74 for that! Why, I saw the same thing today at Jinx, Bobb &
Company's for $5.90."
A mere passing comment which, in the old days of merchandising, might
easily have been ignored. In Macy's it is not ignored. The clerk who
hears this remark makes a note of it and sends through to the comparison
department what is technically known as a customer's complaint.
Immediate investigation is made, the prices checked up, and, if the
casual shopper is right, Macy's prices are at once readjusted to the six
per cent. below the competitor's charges. It has been found, however,
that nearly ninety per cent. of this sort of complaints are incorrect.
Two articles, in separate stores, may look so nearly alike that a casual
inspection will not reveal any difference, and, therefore, competing
goods must often be subjected to expert examination and even to
analysis. A magnifying glass is used to count the threads in a fabric;
woolens are boiled in chemical solutions to determine whether there is
any adulteration; and cotton goods, such as sheets and pillow cases, are
weighed, washed and weighed again to ascertain to what extent they are
loaded. For Macy's is just to itself, as well as to the public.
Public-domain text, read in full here on John Shaqi.
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