"I tell my people not to come to me with reports that everything is
going well," says its general manager, "I only want to know when things
begin to slip. Then it is my job to set them straight once again."
One thing more, before we are quite done with this sketch of the
organization of a great merchandising institution. It is, in this case,
a most important thing:
With the credit system in force in nearly, if not quite, every other
large store in the New York metropolitan district, Macy's for years has
had to encounter a considerable sentiment against its policy of doing a
cash business only. For there always has been a desirable class of trade
represented by customers who, for one reason or another, find it most
inconvenient to pay their bills monthly--people whose means and credit
are unimpeachable. At one time it looked as if R. H. Macy & Company
would either have to forego their custom or else make exceptions to
their long established rule. The former they could do; the latter they
would not. But--
Out of this very need for furnishing customers with the convenience of
some sort of a charge account grew a great Macy specialty--the
depositors' account department which, while making no concessions to the
store's rock-ribbed principle of selling for cash, solved a very great
problem in its touch with its public. It turned the costly credit
privilege into an asset both for the customer and for the store. The
very thought was revolutionary! What, ask a customer to pay in advance;
to have money on deposit with R. H. Macy & Company, private bankers, to
pay for normal purchases for a whole thirty days to come! It couldn't be
done. New York would never, never stand for it. Every one outside of the
store was sure that it never could be done. And a good many inside, as
well. Yet the thing deemed impossible has come to pass. The idea was
sound. The plan today is successful, even beyond the dreams of its
promoters. With fifteen thousand depositors, its total deposits--money
placed into the store to be drawn against solely for merchandise
purchases--have reached as high as $2,750,000 at a single time.
Interest at four per cent. annually is paid upon these deposits, so that
the customer's money does not lie idle in the Macy till. Moreover, the
money may be withdrawn at any time, and without previous notice being
given. Further than this, it has been a custom--not, however, to be
considered invariable--to pay a bonus of two per cent. on net sales
charged to the depositors' account department throughout the year.
Compare the thrill of receiving a bonus check from your
department-store, instead of a bill for dead horses!
Public-domain text, read in full here on John Shaqi.
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