As has been indicated already, there are some things that the store as a
matter of policy does not sell--pianos, chief of all. But that does not
mean that there is, in the minds of its managers, the slightest excuse
for its shelves not holding the things that it ought to sell. A large
difference, this, and one which is constantly being checked by members
of the shopping staff of the comparison department--going through its
floors and inquiring in the various departments for goods for which
there is little ordinary demand, and so a considerable likelihood of
their not being found in stock. If an article requested is not found in
stock, the shopper immediately buys something else--so as to get the
number of the salesclerk. Then a report is made to the department buyer
in order that he may see whether or not the clerk has followed up the
inquiry.
Incidentally, the shopper's report upon this entire transaction takes
into account all the details regarding the manner in which the sales are
handled and even notes the speed with which the parcel is wrapped and
the change returned. It is not a spying system, but part of the store's
honest effort to keep its efficiency at the highest notch. Naturally the
shoppers of its comparison department are not known as such to its
salesforce--for this reason the personnel of the corps must be under
constant change--and it is equally evident that their anonymity is
carefully preserved in their dealings with other stores. They are all
well-bred young women, ranging in type from the flapper to the matron,
and each is so carefully trained to act her part that it is quite
impossible to distinguish them from the store's bona fide shoppers.
Another of their duties is to report upon the speed of Macy deliveries.
Once a month, at a certain prearranged time of day, a similar purchase
is made at each of the largest stores in the city, including Macy's.
These are all ordered sent to the same address and a record is made of
the length of time it takes each to arrive. In the report that is
finally made of the test details are included showing the manner in
which all the packages are wrapped in order that Macy service may at all
times be held up at least to the standard of its competitors.
In the highly scientific machine of modern business, the test is as
valuable as in other machines. I have stood in a great sugar refinery
and watched the workmen from time to time draw off tiny phials of the
sweetish fluid in order that they might show under laboratory
examination that the machine was functioning at its highest point. And
so are the tiny phials of Macy service drawn from the machine. If they
show that, even in the slightest degree, the great machine of retail
merchandising is functioning below its highest efficiency, it becomes
the immediate business of the management to correct the loss.
Public-domain text, read in full here on John Shaqi.
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