But the real hazards, the real necessity for that sixth sense, which I
just mentioned, the hardest and most nerve-racking buyer's job, comes in
the purchase of those goods grouped under the common title of novelties.
As one of the members of the Macy's merchandise council once observed,
the departments devoted to staples sell what the people want, while
those devoted to novelties make the people want what they have to sell.
And this last is quite true of the luxuries, as well.
Here, incidentally, is a very curious fact about merchandise: A staple
is not a constant thing. In one department it is what everybody wants
and in another it becomes a novelty. For instance, a cotton pillow-case
selling for, let us say, a dollar, is a staple; while another
pillow-case, of linen this time, embroidered with an old English
initial, hand hemstitched and edged with lace--we hesitate to guess at
its cost--is a decided novelty, in the understanding of the store, at
any rate. It also may be classed as a luxury.
Styles, fads, exclusive designs and seasons determine the work of the
buyer of novelties. The job is one that requires quick decisions. The
staple buyer can "play safe," but the buyer of novelties who pursued the
policy soon would find himself in the rear of the procession. Nor can he
afford to make mistakes, for they may be costly indeed to the house that
he represents. There is, in consequence, a greater demand on his nerve,
his ingenuity and his imagination than you find in other classes of
buyers. He must circulate where there are people--at the theaters,
country clubs, restaurants, churches, in Fifth Avenue--and he must keep
his ear to the ground and both eyes wide open. Consequently, when it is
reported in the Sunday paper that the women of Paris have taken up the
fad of wearing jeweled nose-rings, he must see that New York's women of
fashion may have the same opportunity of expressing their individuality,
by visiting Macy's jewelry department.
This, of course, is rank exaggeration, but it indicates what the novelty
buyer aims at. And surprisingly often he hits the mark.
In such a huge establishment it is but natural that the reception hall
outside the buying offices should be crowded most of the time. Mahomet
oftimes goes to the mountain--or sends a representative to it to buy
some of its goods--yet more often the mountain comes to Mahomet. And so,
I am told, for five days a week--Saturdays being generally recognized as
a closed day for buying--an average of from four hundred to six hundred
and fifty salesmen a day visit the buying headquarters on the seventh
floor of the store. Taking into consideration the fact that the goods
purchased are paid for in cash within ten days of their delivery, these
headquarters are most popular with the emissaries of manufacturers and
wholesale houses. Added to this is the uniform policy of courtesy to
salesmen, which has been stated by the company in its precise fashion:
Public-domain text, read in full here on John Shaqi.
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