The foundation of all successful buying is built of the bricks of sales
knowledge laid in the mortar of good judgment. It is squared up by a
sixth sense that has no name--yet a qualification which, by its presence
or its absence, makes or unmakes a buyer's value. In its various
branches, however, this unnamed sense is required, to a varying degree,
perhaps, least of all in the purchasing of staple goods.
For the sake of a more convenient understanding, let us begin by
classifying the various needs of the insatiable Macy's into three major
divisions: We shall put down staples, as the first of these; luxuries,
as the second; and novelties, as the third. Under staples we shall
include notions, cotton goods (such as sheets, pillow-cases and muslins)
and, in general, the absolute necessities of life, including wearing
apparel of the commoner varieties, household articles and the like.
These are in constant purchase almost every day of the year. Take, for
instance, that heterogeneous collection of articles, grouped under the
generic and whimsical head of notions. There is thread of all kinds,
there are hooks-and-eyes, snap-fasteners, hair-nets, darners,
button-hooks, tape-measures and what all not more--far be it from me
even to attempt to mention the more than four thousand separate items
that must be constantly carried in the notion departments.
For all of these there is a huge daily demand, while a month's supply of
any of them is all that can, as a rule, be conveniently handled in the
store. It must be patent that, as there is never an equal demand for
these small but essential articles, the buyers must be placing constant
orders for them. So it is with everything else that people must
have--irrespective of tastes, wealth or the season of the year--and the
number of the list is legion.
Therefore, the buyer of staples does not depend so much upon the sixth
sense as upon common sense. He must have plenty for the latter, however,
and it is sure to be kept working on a fairly even basis throughout the
entire year.
In the category of the luxuries are included such articles as jewelry,
musical instruments, Oriental rugs, paintings, fine bric-a-brac and the
like. Clearly the buyer in this branch must possess real taste and
discrimination in addition to commercial ability, in order to be able to
purvey these properly to the public. He handles goods which have to be
bought by people who have already purchased the necessities of life--the
buying of luxuries involves the spending of the public's surplus and so
this division of the work is at all times attended with great or less
hazard.
Public-domain text, read in full here on John Shaqi.
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