On his return trip to New York this buyer went back once again to India
and north as far as the border of Afghanistan to investigate the
condition of the rug market in that region. At ancient Siringar, in the
Vale of Cashmere, he bought marvelous felt rugs made in the mysterious
land of Thibet. And yet all the way throughout this long journey he was
buying goods for only one department of the great store that he
represented.
It used to be impressive to me when the hardware dealer of the small
town in which I was reared would boast of the number of items that he
held upon the shelves of his own center of merchandising. There were
more than two thousand of them! He told me that with such an evident
pride, as a Chicago man speaks of the population of his town, or one
from Los Angeles, of his climate. And yet such a stock as that wonderful
one that was told to my youthful imagination, is more than duplicated in
Macy's--and is but one of one hundred and seventeen others. And the
responsibility of buying these millions of articles is scarcely less
great than that of selling them.
IV. Displaying and Selling the Goods
With Macy's goods once purchased, the next problem becomes that of their
transport to the store in Herald Square. Obviously their reception must
rank second only to their purchase. And when this is accomplished, as we
have just seen, in every corner of a far-flung world--Pennsylvania and
Massachusetts and Thibet and Korea and South Africa, to say nothing of a
thousand other places--their orderly receiving becomes, of itself, a
mechanism of considerable size. Almost equally obvious it is, too, that
the store, no matter how carefully and fore-visionedly and
scientifically its buyers may plan, cannot always dispose of its
merchandise at precisely the same rate at which it comes underneath its
roof. It cannot afford to gain a reputation for not carrying in stock
the items either that it advertises for sale or that it has educated its
patrons to expect upon its counters. Which means that alongside of and
intertwined with the orderly business of merchandise reception there
must be warehousing--reservoir facilities, if you please.
Public-domain text, read in full here on John Shaqi.
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