That some New York shoppers may like to pay this way is not for a moment to be doubted, but that the majority do, Macy's stoutly refuses to believe. While the house has not hesitated to install certain very lovely "special" rooms--_vide_ the _salon_ for the display of its imported frocks--the main thought in the construction of its present home in Herald Square was to build a retail market-place which would afford honest, efficient, comfortable marketing at the lowest possible prices. This meant that it would be inadvisable, to say the least, to give the store the atmosphere of either a palace or a _boudoir_. This is a policy that has continued until this day. None the less, Macy goods are displayed with the taste that makes them most desirable to the customer; psychological forethought, in a word. Novelties, of course, take precedence over staples--the articles that make the customer stop and investigate. Except under unusual conditions, the demand for staples does not have to be stimulated, and ordinarily no especial attempt is made to give them more than ordinary display. One underlying factor in the successful display of goods is to preserve harmonious color relations between them and, so far as possible, this harmony pervades the entire floor. The buying public would not tolerate a store where they heard profanity among the employees; and at Macy's they do not have to endure colors that swear at one another. Held in high esteem by the public as well as by the store itself are the display windows which line the entire ground-floor frontage of the building on Broadway and on Thirty-fourth and Thirty-fifth Streets. Here merchandise is arranged by master window dressers under the general direction of the advertising department, for if the front windows of a house such as this are not advertising, what, then, is? Especially when the art of window dressing has come in recent years to be a finely developed art of its own. For many years before it left Fourteenth Street Macy's had a fame not merely nation-wide but fairly world-wide for its window displays--we already have referred to the wondrous Christmas pageants that it formerly held as a part of them. In this it was again a pioneer, blazing a new commercial path for its competitors to follow.