Characteristically, it was the poet of the party from whom the most practical suggestion came. In itself, of course, there was no great originality in the idea of a weekly paper to be called "The Dawn," devoted to the dissemination of the new light on every possible subject,--politics and municipal misgovernment; the new social ideals; the newest and most delicate forms of art, music, and literature. It was in the suggested method of publication and circulation that the originality lay. The paper was to be given away and made to pay its expenses by tradesmen's advertisements, a guarantee of a certain minimum distribution being given. This method had, of course, been tried before for purposes of mere publicity, but never, I think, for the dissemination of truth and beauty. The truth about life was to be paid for by lies about bacon and butter,--or, let us say, business exaggerations rendered innocuous by custom, and therefore as harmless as truth. Obviously Mr. Moggridge, who not unnaturally had felt a sense of moving about in worlds not realised during much of the deep talk, was here an authority of importance, and the idea at once appealed to him. He would promise a permanent advertisement, and he even promised illustrations, in the form of blocks already engraved and occasionally used by the "Argus," of the flourishing shops at 33, 34, 35 High Street, and 58, 59 Zion Street. He had also some blocks of gigantic hams most hammily pictured, which might also be of use, and he would also be able to bring in a number of his fellow tradesmen. Invaluable Mr. Moggridge! What were truth without you! The poet, on his part, guaranteed to supply all the poetry that might be required, and indeed agreed to do special rhyming advertisements, at, say, half a guinea apiece. He would also assist Londonderry in the political and municipal departments, not only in the higher flights, but lend a hand even in castigations of local jobs, abuses, and absurdities. Gentle James Whalley would write round-about essays, for which he had a charming gift, and generally take in charge the aesthetic interests of the paper, though, as all were lovers of art and literature, those subjects would be handled now by one and now by another. Even Jenny was to have her place on the staff, and write dress articles, which would not only tend to improve the aspect of Coalchester streets, but attract millinery advertisements. She already announced the title of her first article, which was very grand: "Dress as a form of self-expression." It was two in the morning before the proceedings terminated, and even then good old Mrs. Talbot was still up to press steaming bumpers of very hot whisky and water upon the wayfarers; "to keep the cold out," she explained--though I need hardly say that the project had not waited till that hour to be suitably recommended to the god of all enterprises. CHAPTER IX "THE DAWN."