Crime -- England -- London -- History -- 19th century; London (England) -- Moral conditions; London (England) -- Social conditions
“TAKE NOTICE!!—I never advertise unless I am confident of success. I
have now a real good thing for Derby at 100 to 1; sure to get a
place, for which 25 to 1 can be obtained.—Enclose 1_s._ stamps and
stamped addressed envelope, and secure this moral.—Remember Perry
Down.—Address, H— Post-office, Reading.”
It may be remarked, that everything that is highly promising becomes, in
the slang of the advertising tipster, a “moral;” but there are two
dictionary definitions of the term—one affecting its relation to good or
bad human life, and the other which is described as “the instruction of a
fable.” It is possibly in this last sense that the tipster uses the
word. “Send for my ‘moral’ on the Great Northern Handicap,” writes Mr.
Wilson of Hull. “It is said that the golden ball flies past every man
once in his lifetime!” cries “Quick-sight” of John-street, Brixton. “See
it in my moral certainty for the Derby. See it, and fail not to grasp
it. Fourteen stamps (uncut) will secure it.”
This should indeed be glad news for those unfortunates whose vision has
hitherto been gladdened in the matter of golden balls only by seeing them
hanging in triplet above the pawnbroker’s friendly door. Fancy being
enabled to grasp the golden ball—the ball that is to stump out poverty,
and send the bails of impecuniosity flying into space never to return, at
the small cost of fourteen postage-stamps! They must be uncut, by the
way, or their talismanic virtue will be lost. The worst of it is, that
you are unable either to see it or grasp it until Quicksight sees and
grasps your fourteen stamps; and if you should happen to miss the golden
ball after all, it is doubtful if he would return you your poor
one-and-twopence as some consolation in your disappointment. He would
not do this, but he would be very happy to give you another chance. His
stock of “golden balls” is very extensive. He has been supplying them,
or rather the chance of grasping them, at fourteenpence each any time
during this five years, and he is doubtless in a position to “keep the
ball rolling” (the golden ball) until all his customers are supplied.
By the way, it should be mentioned, that the advertiser last quoted, as
well as several others here instanced, terminate their appeals by begging
the public to beware of welshers!
Public-domain text, read in full here on John Shaqi.
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