BEGS leave to inform the public that he makes and sells all sorts of GOLD, SILVER and JEWELLERY WORK, after the newest fashions, and at the lowest prices, for ready money only. Those who are pleased to favour him with their commands may depend upon having their work done in the neatest manner, and on the shortest notice; and their favours will be most gratefully acknowledged.... He gives the highest prices for old GOLD, SILVER, or LACE, either in cash, or exchange.... Commissions from the country will be carefully observed, and punctually answered. Interestingly, it was a Williamsburg silversmith of a generation earlier who established a high water mark of colonial newspaper advertising. After a preliminary notice, the _Virginia Gazette_ appeared on August 19, 1737, with its entire back page occupied by the announcement of a lottery to be held by Alexander Kerr, jeweler and silversmith of Williamsburg. As if this extravagance on the part of a Scotsman like Kerr was not startling enough, the same full-page notice appeared again two weeks later. [Illustration: A typical London goldsmith’s trade card or shop bill. This one is reproduced from _The London Goldsmiths, 1200-1800: A Record of the Names and Addresses of the Craftsmen, their Shop-Signs and Trade Cards_, by Sir Ambrose Heal. As one may note, a great deal of work and imagination went into the preparation of Heming’s trade card. William Hogarth, the eminent English artist who served six years as apprentice to a London silversmith, is known to have engraved two or three goldsmith’s trade cards of simpler design.] HONI SOIT QUI MAL Y PENSE DIEU ET MON DROIT _Thomas Heming_ GOLDSMITH to his MAJESTY _at the King’s Arms in Bond Street FACING CLIFFORD STREET_ _Makes and Sells all sorts of Gold & Silver Plate in the highest Tastes. Likewise all sorts of Jewellers work, Watches_, Seals in Stone, Steel & Silver, Engrav’d. _Mourning Rings, &c. &c. &c. and at the most Reasonable Prices._ NB. Gives most Money for the above Articles _or Lace burnt or unburnt, &c._ Kerr proposed to sell 400 tickets at one pistole each and give 80 prizes worth, at “common saleable Prices,” a total of 400 pistoles. (A pistole was the old quarter-doubloon of Spain, or a similar gold coin, worth about four dollars.) The top prize in the lottery, a combination of a diamond ring, an amethyst pin, a heavily jeweled pendant, and an ornamented gold box, was to be worth 62 pistoles; the other prizes ranged down to 40 valued at two pistoles each. The list included rings, earrings, snuff boxes, toothpick cases, spoons, tongs, gold buttons, buckles, and boxes of various sorts.