"Of course," said Mrs. Eames, "we've got to advertise, and there are only two ways of doing that. Either we've got to spend a lot of money, which we haven't got--though your guarantee was extremely generous. It quite took my breath away." "A trifle, madam," said Hinton, drying a plate carefully, "a mere trifle." "It wasn't a trifle at all," said Mrs. Eames, "but it won't run to a whole page advertisement in a daily paper. Luckily there's another way of advertising. My niece, Miss Appleby, told me about it. You know her, don't you?" Hinton had never met Beth Appleby, but was quite prepared to listen to her views about advertising. "The thing to do," said Mrs. Eames, brandishing a dripping cloth, "is to get names that advertise themselves." Hinton took the fork from her gently and wiped it with Gladys's dirty cloth. "Quite so, madam." "If you get the proper names," said Mrs. Eames, "the newspapers will put in paragraphs about them without being paid. That's what my niece says." "Having lived in many of the best houses in England," said Hinton, "I may say that I am aware of the advertisement value of our aristocracy." "It's not only the aristocracy. Politicians are just as good. Actresses are probably better. Even authors--there are one or two authors----" "I thought, madam," said Hinton, "that we might begin by securing the name of the bishop of the diocese." Mrs. Eames sniffed. The bishop was a man of unblemished integrity, of kindly disposition, of respectable scholarship, but he did not strike her as having what Hinton described as "advertisement value." He had never denied the truth of any article in the Apostles' Creed. He did not preach in Methodist Chapels, or if he did made no public boast about it. He had never prosecuted any of his clergy for excessive devotion to catholicism. These are the only ways in which an ecclesiastic can attract public attention to himself, that is to say the only ways of acquiring "advertisement value." "I don't see," said Mrs. Eames, "that the bishop would be much good to us." Hinton bowed a submissive acquiescence in her opinion. "I'm sure you know best, madam." "My idea," said Mrs. Eames, "would be to start with Sir Evelyn Dent. He has promised to support us and I'm sure he'll have no objection to the use of his name as a patron. An ex-Cabinet Minister with a title! Don't forget the title, Hinton. And he has an honourable all of his own besides the knighthood." "Sir Evelyn," said Hinton, "might perhaps secure the support of the present earl." "Present earl? Oh, of course, his nephew, Lord Colavon. Yes. He would be quite good. An earl is an earl of course, but except for being an earl he's nothing particular, is he? I mean to say he's not well known." "Not in political or literary circles, madam. The tastes of the present earl are understood to be sporting and dramatic." "Dramatic!" Mrs. Eames became suddenly interested.