When such a statement is issued, care is taken by the promoters that the
shares are easily obtainable in the market, although the statement dare
not invite subscriptions for them, for by so doing it would convert
itself into a prospectus. Simultaneously with the publication of the
statement, a process known as "making a market" goes on in the Stock
Exchange. The promoter, who holds all the shares, arranges with a jobber
to sell them. He probably gives the jobber a call on the shares at a
certain price, and anything which the jobber can obtain for them over
that is his profit. Then the promoter instructs some brokers to buy the
shares and others to sell them, and in this way he produces a semblance
of activity. It can easily be arranged that the price shall rise rapidly
enough to attract attention. The buying may cost the promoter a good
deal, but if a public demand is thus created, it is merely a case of the
sprat to catch the whale. The public demand is not created, of course,
through the honest brokers, who have no difficulty in seeing through the
game, but with the aid of financial and other newspapers of a certain
class. The character of these papers is notorious, but there seem to be
always some among the public ready to be misled, and in this way the
process of making a market sometimes succeeds even in these days of
awakened intelligence in Stock Exchange affairs. It would succeed less
if it were not the fact that some straightforward and successful
companies exist to-day which have never issued a prospectus, and which
in some form or other have made a market in their shares. It is
conceivable, of course, that a market may be made naturally without the
underhand expenditure of the promoter. But the manner in which the
public has been fleeced over and over again by the process of
market-making has led to much of the unpopularity with which the Stock
Exchange has to contend. It is a glaring blot on an institution
otherwise excellently managed, and it is not too much to hope that the
Committee will at some time or other give the subject its attention.
Public-domain text, read in full here on John Shaqi.
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