There are many splendid stories which we are forced to return, due to
the fact that they do not fill this particular need.
We have among our readers a preponderance of people who have been
limited in their mental experiences and are consequently limited in
their intellectual grasp. They are, however, from the rural and small
town districts in that opulent region extending from the Alleghenies
to the Rockies, and are, by virtue of this fact, a peculiarly keen
and progressive people. Their judgment is sincere and their viewpoint
is human. Their lives are in many cases a bit monotonous and often
isolated; in consequence of which a story should have a real narrative
interest, and, in all cases, strong entertainment value, with a
wholesome dose of brightness and good cheer. We return all morbidly
tragic stories.
Third: When we have found a story which stirs the feeling and fills the
need of our particular readers, it is then time, and not until then,
to look to the technic of the story. That is something which can be
regulated to a large extent by editing in those cases where errors are
not too flagrant.
There is, of course, a certain readability of expression, absolutely
imperative, but that is something incorporate with the first point.
They are practically inseparable.
Therefore, granted that the style was such as to make the emotional
feeling paramount to the word consciousness of the reader--then any
errors which may have crept in are not too flagrant to be corrected.
Of course, we do not find, in as many cases as we wish, stories which
meet all three requirements, and oftentimes our pages have in them
things which fall short of these three points.
ELIZABETH B. CANADAY.
_The People’s Popular Monthly._
Des Moines, Iowa.
PHOTOPLAY
I do not believe that any editor, whether of a fiction magazine or any
periodical, can judge material successfully on any other than a very
personal basis of likes and dislikes. In other words, I buy a story if
I like it, and believe this to be the only method. Someone has to pass
on it finally, and a publication must stand or fall on his judgment.
JAMES R. QUIRK.
_Photoplay._
25 West Forty-fifth Street,
New York City.
PICTORIAL REVIEW
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