The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
Of the thousand, or fewer, copies of the first _Sun_, only five are
known to exist--one in the bound file of the _Sun’s_ first year, held
jealously in the _Sun’s_ safe; one in the private library of the editor
of the _Sun_, Edward Page Mitchell; one in the Public Library at Fifth
Avenue and Forty-second Street, New York; and two in the library of the
American Type Founders Company, Jersey City.
There were three columns on each of the four pages. At the top of the
first column on the front page was a modest announcement of the _Sun’s_
ambitions:
The object of this paper is to lay before the public, at a
price within the means of every one, ALL THE NEWS OF THE
DAY, and at the same time afford an advantageous medium for
advertising.
It was added that the subscription in advance was three dollars a year,
and that yearly advertisers were to be accommodated with ten lines
every day for thirty dollars per annum--ten cents a day, or one cent a
line. That was the old fashion of advertising. The friendly merchant
bought thirty dollars’ worth of space, say in December, and inserted an
advertisement of his fur coats or snow-shovels. The same advertisement
might be in the paper the following July, for the newspapers made no
effort to coordinate the needs of the seller and the buyer. So long as
the merchant kept his name regularly in print, he felt that was enough.
The leading article on the first page was a semi-humorous story about
an Irish captain and his duels. It was flanked by a piece of reprint
concerning microscopic carved toys. There was a paragraph about a
Vermont boy so addicted to whistling that he fell ill of it. Mr. Day’s
apprentice may have needed this warning.
The front-page advertising, culled from other newspapers and printed
for effect, consisted of the notices of steamship sailings. In one of
these Commodore Vanderbilt offered to carry passengers from New York
to Hartford, by daylight, for one dollar, on his splendid low-pressure
steamboat Water Witch. Cornelius Vanderbilt was then thirty-nine years
old, and had made the boat line between New York and New Brunswick, New
Jersey, pay him forty thousand dollars a year. When the _Sun_ started,
the commodore was at the height of his activity, and he stuck to the
water for thirty years afterward, until he had accumulated something
like forty million dollars.
E. K. Collins had not yet established his famous Dramatic line of
clipper-ships between New York and Liverpool, but he advertised the
“very fast sailing coppered ship Nashville for New Orleans.” He was
only thirty then.
Cooks were advertised for by private families living in Broadway, near
Canal Street--pretty far up-town to live at that day--and in Temple
Street, near Liberty, pretty far down-town now.
Public-domain text, read in full here on John Shaqi.
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