The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
To us as Americans there can be little of interest in the
triumph of one member of a royal family of Europe over another;
and although we can but rejoice at the downfall of the modern
Nero who so lately filled the Portuguese throne, yet if rumor
speak the truth the victorious Pedro is no better than he
should be.
The editor lamented the general lack of news:
With the exception of the interesting news from Portugal there
appears to be very little worthy of note. Nullification has
blown over; the President’s tour has terminated; Black Hawk has
gone home; the new race for President is not yet commenced, and
everything seems settled down into a calm. Dull times, these,
for us newspaper-makers. We wish the President or Major Downing
or some other distinguished individual would happen along again
and afford us material for a daily article. Or even if the
sea-serpent would be so kind as to pay us a visit, we should be
extremely obliged to him and would honor his snakeship with a
most tremendous puff.
Theatrical advertising appeared in this number, the Park Theater
announcing the comedy of “Rip Van Winkle,” as redramatized by Mr.
Hackett, who played _Rip_. Mr. Gale was playing “Mazeppa” at the
Bowery. Perhaps these advertisements were borrowed from a six-cent
paper, but there was one “help wanted” advertisement that was not
borrowed. It was the upshot of Day’s own idea, destined to bring
another revolution in newspaper methods:
TO THE UNEMPLOYED--A number of steady men can find employment
by vending this paper. A liberal discount is allowed to those
who buy to sell again.
Before that day there had been no newsboys; no papers were sold in
the streets. The big, blanket political organs that masqueraded as
newspapers were either sold over the counter or delivered by carriers
to the homes of the subscribers. Most of the publishers considered it
undignified even to angle for new subscribers, and one of them boasted
that his great circulation of perhaps two thousand had come unsolicited.
The first unemployed person to apply for a job selling _Suns_ in the
streets was a ten-year-old-boy, Bernard Flaherty, born in Cork. Years
afterward two continents knew him as Barney Williams, Irish comedian,
hero of “The Emerald Ring,” and “The Connie Soogah,” and at one time
manager of Wallack’s old Broadway Theatre.
When Day got some regular subscribers, he sent carriers on routes. He
charged them sixty-seven cents a hundred, cash, or seventy-five cents
on credit. The first of these carriers was Sam Messenger, who delivered
the _Sun_ in the Fulton Market district, and who later became a rich
livery-stable keeper. Live lads like these, carrying out Day’s idea,
wrought the greatest change in journalism that ever had been made,
for they brought the paper to the people, something that could not
be accomplished by the six-cent sheets with their lofty notions and
comparatively high prices.
Public-domain text, read in full here on John Shaqi.
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