The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
As Mr. Bennett became more respectable and Mr. Dana more fixed
in his efforts, they were raised in the public estimation. So
was Mr. Pulitzer. I think the field of yellow journalism is so
filled by the Hearst newspapers that they no more compete with
the _World_ than with the _Herald_ or the _Sun_.
Mr. Watterson did not define yellow journalism. Perhaps he considered
it broadly as sensational journalism. The elder Bennett was sensational
to the extent that he printed things which the sixpenny papers of his
time did not print. He made the interview popular, and he was the first
editor to see the value of paying attention to financial news.
So far as printing human news is concerned, Benjamin H. Day worked that
field before Bennett started the _Herald_. If Mr. Watterson considered
Dana a yellow journalist, what else was Day, with his stories about the
sodden things of the police-courts, or his description of Miss Susan
Allen smoking a cigar and dancing in Broadway?
Printing a diagram of the scene of a murder, with a big black X to mark
the spot where the victim was found, did not make the _World_ a yellow
newspaper, for Amos Cummings began to print murder charts as soon as
he became managing editor of the _Sun_. Putting black-faced type over
a story on the front page did not make the _World_ or the _Journal_
yellow, for Cummings, when he was on the _Tribune_, was the first to
use big type in head-lines, and the _Tribune_ was never accused of
yellowness.
If pictures made a paper yellow, Dana was not yellow, for he used few
illustrations in the news pages of the paper. Again, if head-lines
indicate yellowness, Dana must be acquitted of being a yellow
journalist; for the head-lines of the _Sun_, from the first year of
Dana’s control until after his death, remained practically unchanged,
and were conservative to the last degree.
Head-lines and pictures, so far as their sensational attraction was
concerned, meant nothing to Dana. He was not yellow, but white and
alive. The distinction was clearly explained by Mr. Mitchell:
Remember the difference between white and yellow. The essential
difference is not of method or quality of product, but of
purpose and of moral responsibility or moral debasement.
Yellow will tell you that it means force, originality, and
independence in the presentation of ideas. This is consolatory
to yellow, but not accurate. Yellow will print an interesting
exaggeration or misstatement, knowing it to be such. If in
doubt about the truth of alleged news, but in no doubt whatever
as to its immediate value as a sensation, yellow will give the
benefit of the doubt to the sensation every time, and print it
with head-lines tall enough to reach to Saturn. White won’t;
that is the only real color test. I hope you are all going to
be white, and not only white, but red, white, and blue.
Public-domain text, read in full here on John Shaqi.
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