The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
He was then again cowskinned by Mr. Bryant of the _Post_, and
was most unpoetically flogged near the American Hotel. He has
always been the slave of avarice, cowardice, and meanness....
The next time he sees fit to attack the penny press we hope he
will confine himself to facts.
A month later the _Sun_ went after Colonel Stone again:
The colonel ... for the sake of an additional glass of wine
and a couple of real Spanish cigars, did actually perpetrate
a most excellent and true article, the first we have seen of
his for a long time past. Now we have serious thoughts that
the colonel will yet become quite a decent fellow, and may
ultimately ascend, after a long course of training, to a level
with the penny dailies which have soared so far above him in
the heavens of veracity.
It must be said of Colonel Stone that he was a man of literary and
political attainments. He was editor of the _Commercial Advertiser_ for
more than twenty years.
The colonel did not reform to the _Sun’s_ liking at once, but the feud
lessened, and presently it was the _Transcript_--a penny paper which
sprang up when the _Sun’s_ success was assured--to which the _Sun_ took
its biggest cudgels. One of the _Transcript’s_ editors, it said, had
passed a bogus three-dollar bill on the Bank of Troy. Another walked
“on both sides of the street, like a twopenny postman,” while a third
“spent his money at a theatre with females,” while his family was in
want. But, added the _Sun_, “we never let personalities creep in.”
The New York _Times_--not the present _Times_--had also started up, and
it dared to boast of a circulation “greater than any in the city except
the _Courier_.” Said the _Sun_:
If the daily circulation of the _Sun_ be not larger than that
of the _Times_ and _Courier_ both, then may we be hung up by
the ears and flogged to death with a rattle-snake’s skin.
The _Sun_ took no risk in this. By November of 1834 its circulation was
above ten thousand. On December 3 it published the President’s message
in full and circulated fifteen thousand copies. At the beginning of
1835 it announced a new press--a Napier, built by R. Hoe & Co.--new
type, and a bigger paper, circulating twenty thousand. The print paper
was to cost four-fifths of a cent a copy, but the _Sun_ was getting
lots of advertising. With the increase in size, that New Year’s Day,
the _Sun_ adopted the motto, “It Shines for All.” which it is still
using to-day. This motto doubtless was suggested by the sign of the
famous Rising Sun Tavern, or Howard’s Inn, which then stood at the
junction of Bedford and Jamaica turnpikes, in East New York. The sign,
which was in front of the tavern as early as 1776, was supported on
posts near the road and bore a rude picture of a rising sun and the
motto which Day adopted.
Public-domain text, read in full here on John Shaqi.
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