The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
Notable exceptions were two evening papers, the _Express_ and the
_Daily News_. The _Express_ was established in June, 1836, under the
editorship of James Brooks and his brother Erastus, graduates of the
_Advertiser_, of Portland, Maine. It was devoted to Whig politics and
the shipping of New York. The _Daily News_ took no considerable part in
journalism until twenty-five years later, when Benjamin Wood bought it.
In other parts of the country the one-cent newspaper, properly
conducted, met with the favour which the public had showered upon Ben
Day. William M. Swain, who has been mentioned as a fellow compositor
with Ben Day, and who tried to dissuade his friend from the folly
of starting the _Sun_, saw the wisdom of the penny paper, and saw,
also, that the New York field was filled. He went to Philadelphia and
established the _Public Ledger_, the first issue appearing on March 25,
1836. The _Ledger_ was not the first penny sheet to be published in
Philadelphia, the _Daily Transcript_ having preceded it by a few days.
These two newspapers soon consolidated, however.
Swain’s _Ledger_ was at once sensational and brave. It came out for
the abolition of slavery, and its office was twice mobbed. It was
mobbed again in 1844, during the Native American riots. Swain was a
big, hard-working man. George W. Childs, his successor as proprietor
of the _Ledger_, wrote of him that for twenty years it was his habit
to read every paragraph that went into the paper. Swain made three
million dollars out of the _Ledger_; but when, during the Civil War,
the cost of paper compelled nearly all the newspapers to advance
prices, he tried to keep the _Ledger_ at one cent, and lost a hundred
thousand dollars within a year. Childs, who had been a newsdealer and
book-publisher, bought the paper from Swain in 1864, and raised its
price to two cents.
When Swain went to Philadelphia he had two partners, Arunah S. Abell
and Azariah H. Simmons, both printers, and, like Swain, former
associates of Day. Simmons remained with Swain on the _Ledger_ until
his death in 1855, but Abell--the man who poked more fun than anybody
else at Day for his penny _Sun_ idea--went to Baltimore and there
established a _Sun_ of his own, the first copy coming out on May 17,
1837. It was a success from the start. How well it paid Abell to follow
Ben Day’s scheme may be judged by the fact that thirty years later
Abell bought Guilford, a splendid estate near Baltimore, and paid
$475,000 for it.
Both Swain and Abell were friends of S. F. B. Morse, and they helped
him to finance the electric telegraph. The Baltimore _Sun_ published
the famous message--“What hath God wrought?”--sent over the wire from
Washington to Baltimore on May 24, 1844, when the telegraph first came
into practical use. Abell was the sole proprietor of the Baltimore
_Sun_ from 1837 to 1887. He died in 1888 at the age of eighty-two.
Public-domain text, read in full here on John Shaqi.
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