Coketown is devoted to the production of material goods; and there
is no good in Coketown that does not derive from this aim. The only
enjoyment which those who are inured to the Coketown routine can
participate in is mechanical achievement; that is to say, activity
along industrial and commercial lines; and the only result of this
achievement is--more achievement. It follows that all the standards
of Coketown are of a quantitative kind; so many score of machines, so
many tons of gew-gaws, so many miles of piping, so many dollars of
profit. The opportunities for self-assertion and constructiveness in
such a community are practically boundless; and I can never confront
the mechanical felicities of a printing plant without realizing how
fascinating these opportunities are, and how deeply they satisfy
certain elements in our nature. The unfortunate thing about Coketown,
however, is that these are the only sort of opportunities that are
available; and work whose standards are of a qualitative sort, the work
of scholars and artists and scientists, is either frozen out of the
community by deliberate ostracism, or is hitched to the machine; the
artist, for example, being compelled to sing the praises of Coketown’s
goods or to paint the portrait of Coketown’s supreme esthetic
achievement--the Self-Made Man.
In its pristine state, Coketown is not a complete community. So it is
natural that the idolum should have provided certain additions. In the
first place, the activities of Coketown, whether they are beneficial
or wasteful, satisfy only certain elements in the human makeup; and
although much may be done by compulsory education to discipline the
younger generation to the machine, and to show them the necessity of
doing nothing which would interfere with the continued activity of the
machine--for work in Coketown, as Samuel Butler fearfully predicted
in Erewhon, is in the main simply attendance upon machinery--here
and there the igneous instincts of the workers will break through
the solidified layer of habit which the school and the factory have
produced, and the arcane energies of the population will flow either
into the Country House or into that other simulacrum of the civic life,
Broadway.
Public-domain text, read in full here on John Shaqi.
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