The Strand Magazine, Vol. 27, No. 161, May 1904Various
General
The Strand Magazine, Vol. 27, No. 161, May 1904
Various
English literature -- Periodicals; Short stories, English -- Periodicals
At one time the same formes were used for hundreds of papers, only the
titles, headings, etc., being changed to suit each customer. But now the
editors of the _Oasis_ and the _Hustler_ have at least a hundred
different styles of paper to select from. As to the cost, the editor
pays hardly more than what the blank paper is worth, for the ready-print
companies derive their profit from the advertisements, for which they
reserve several columns of space. These country papers are usually sold
in "bundles" of nine hundred and sixty copies, but the circulation may
not be one-half of that figure.
We have seen that editing is a precarious livelihood, yet the editor
manages to get along somehow. I have seen it publicly stated that there
are four classes of men who usually own these small papers: farmers'
sons who are too good for farming and not quite good enough to do
nothing; school-teachers; lawyers who have made a failure of the law;
and professional printers who have "worked their way"--these last two by
far the most numerous class. They derive their chief profits from
advertisements, for it is a point of honour with the local bankers,
storekeepers, implement dealers, lawyers, doctors, liverymen, and
blacksmiths to advertise in the local paper. Then there is the annual,
and occasionally the semi-annual, circus advertisement, which may bring
in as much as a hundred dollars, "if a picture of the elephant is thrown
in." In the cattle-raising districts, as in Arizona, the different
cattle-brands fill up a large part of the paper, as in the case of the
_Tombstone Epitaph_. But besides the patent "inside," the editor of the
little paper has another convenient expedient for filling up his
columns. He can buy stereotype plates--that is, columns of interesting
matter in thin sheets. These are made to fit metal bases with which he
is supplied, and which he keeps in stock. Plates and bases being "type
high," or level with the type of the newspaper, are cheap to send by
rail, and being furnished to hundreds of other journals are of far
higher literary character than the editor could turn out himself for
treble cost.
I have said little of illustrated journalism in the Far West; but, as
the accompanying reproduction humorously suggests, it is--inexpensive.
And it may also betray the fount whence the authors of that amusing
brochure, "Wisdom While You Wait," drew some, at least, of their
inspiration.
[Illustration:
PHOENIX'S PICTORIAL, And Second Story Front Room Companion.
Vol. I] San Diego, October 1, 1853 [No. 1
Mansion of John Phoenix, Esq., San Diego, California
House in which Shakespeare was born, in Stratford-on-Avon]
The Red Counter.
BY L. J. BEESTON.
I.
Vétérin gathered up from the table the papers which his captain pushed
toward him. He said, moodily:--
Public-domain text, read in full here on John Shaqi.
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