The Strand Magazine, Vol. 27, No. 161, May 1904Various
General
The Strand Magazine, Vol. 27, No. 161, May 1904
Various
English literature -- Periodicals; Short stories, English -- Periodicals
The Tombstone men are handy with their "shooting-irons," as may be
judged from the accompanying cheery advertisement last Christmas time.
[Illustration: TURKEY SHOOTING
Wednesday, December 23, 1903
North End of Fifth Street
-------
Use Any Kind of Rifle
-------
AT 50 YARDS,
Turkey's Head Exposed, 25c Per Shot
AT 200 YARDS,
Entire Turkey Exposed, 25c Per Shot
To Draw Blood Entitles You to the Turkey
-------
SPORT BEGINS AT 2 P. M.
-------
Turkeys Now on Exhibition at Saylor's Store,
Allen. Bet. Fourth and Fifth Streets]
The chief advertisements in the _Epitaph_, as in the other papers in the
ranching country, consist of cattle-brands--_i.e._, rude outlines or
silhouettes of equine or bovine quadrupeds, marked with the peculiar
sign which distinguishes their ownership from others. By this means any
strayed or stolen cattle are readily identified.
[Illustration: CATTLE-BRAND ADVERTISEMENTS.]
As to the technical aspect of all the papers, which have so much in
common, the reader may like to learn something. How are they produced so
as to cover expenses in a "city" which boasts often fewer than one
thousand inhabitants, rarely reaches two thousand, and not seldom has
but five hundred souls? The answer is, in the first place, to be found
in the invention of patent "insides" or "outsides." These are sheets
ready printed on two of the four outside or inside pages; or, if it
should happen to be an eight-page paper, six pages would be set up and
printed at some great centre of population like Chicago or St. Louis.
The invention is of English origin, but owes its vogue in America to A.
N. Kellogg, who in 1861 was editing a little paper at Baraboo,
Wisconsin. When the Civil War broke out his printers left him for the
front, and, unable to get out his journal, he wrote to the publisher of
the Madison _Daily Journal_ for sheets of that paper printed on one side
only with the latest available war news. The blank side the enterprising
Kellogg filled up himself with big "block" advertisements and local
items and the inevitable political "editorial," without which no
American newspaper, however small, would be complete in its editor's
eyes, although it is rarely read. In a short space of time other country
editors followed Kellogg's example, and the Madison daily was printing
newspapers for thirty different Wisconsin papers on one side of the
sheet. The enterprise grew, Kellogg directed his entire attention to it,
and ended by founding a business which to-day prints two thousand
different sets or editions of patent insides.
Public-domain text, read in full here on John Shaqi.
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