The Tallants of Barton, vol. 2 (of 3) : A tale of fortune and financeHatton, Joseph
General
The Tallants of Barton, vol. 2 (of 3) : A tale of fortune and finance
Hatton, Joseph
English fiction -- 19th century
With justice upon his heels, he had been compelled figuratively to
blot himself out; he could not only not sign his name to anything, but
he could not put in a personal appearance anywhere as Mr. Shuffleton
Gibbs; he had ventured to do a little business in his semi-clerical
capacity, but failure was the result. The transfer of the shares which
he had induced Dibble to take had never been completed, and when Gibbs
benevolently took them back again they were improving; but two days
after Dibble ran away, they went down to a heavy discount. Other things
in which he was interested went wrong, the purse that the police held
he could not hope to obtain, and he soon found himself reduced to his
last fifty pounds.
He invested this sum characteristically.
Assuming his semi-clerical disguise, he took lodgings in a quiet
respectable street off the Strand, purchased a Newspaper Press
Directory, and wrote out the following attractive advertisements:--
“LOANS.--Sums of money, varying from 2_l._ to 2000_l._, may be had for
short or long periods, on personal security, on application to the
undersigned. Secrecy observed in all transactions. Interest at the rate
of 5 per cent. Apply (enclosing stamp for reply) to James Marfleeting,
Esq., Accountant, 3, Great Charlton-street, Strand, London.”
“TO WIDOWS AND LADIES IN NEEDY CIRCUMSTANCES.--The advertiser has
patented a new invention, which opens up employment for ladies in their
own homes, whereby they can make from 1_l._ to 2_l._ a week with ease.
Send 5_s._ in stamps for materials and instructions to the inventor and
proprietor, Henry Cavendish, Esq., No. 6, Burkit-street, City, London.”
Having penned these enticing announcements, Mr. Shuffleton Gibbs called
upon an engraver and ordered a couple of very business-like headings to
be printed upon unimpeachable letter paper.
These he obtained in the course of the next day, and meanwhile he
studied the Press Directory. This valuable work contained an elaborate
index to the newspapers of the United Kingdom, giving their titles
in full, the names and addresses of the publishers, with a brief
description of the towns in which they were published, and the dates
of their first publication. It also contained the publishers’ own
descriptions of their newspapers, from which it would seem that each
paper was the best medium for giving publicity to announcements of all
descriptions; that several journals in the same town claimed to have
the largest circulation; that they were all leading papers, first-class
family papers, influential papers; some were the oldest Liberal papers,
some the oldest Conservative papers, many the only Penny papers in the
district.
Mr. Shuffleton Gibbs made a careful list of these numerous journals,
selecting largely from among the newest penny papers, carefully jotting
down all the dailies, and judiciously balancing the old weeklies,
in the manufacturing districts, against those claiming to be more
especially county papers.
Public-domain text, read in full here on John Shaqi.
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